What is the difference between reserve and auction ads?
- Ad networks can participate in auctions.
- Reserve ads are served via AdSense.
- Reserve ads guarantee impressions and have higher costs than auction ads.
- Auction ads can be bought on a fixed rate.
If you find content with high watch time from subscribers, what can you do next?
If you find content with high watch time from subscribers, what can you do next?
- Change the metadata on these videos.
- See what these videos have in common so you can replicate these elements.
- See what these videos have in common so you can minimize these elements.
- Change the content strategy to target non-subscribers.
What is a recommended action to support Help content programming?
What is a recommended action to support Help content programming?
- Model the programming schedule after another channel with a lot of subscribers.
- Check out Google Trends for high-volume searches in the category.
- Communicate the publishing schedule in the video description.
- Explore collaborations or cross-promotions to amplify content.
Which content format is typically associated with a watch time pattern of a spike, followed by a flat curve?
Which content format is typically associated with a watch time pattern of a spike, followed by a flat curve?
- All formats
- Educational
- Entertaining
- Inspirational
Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?
Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content.
What benefit of video remarketing meets his need?
- It allows for reaching a very broad audience — a scope that includes YouTube, as well as Google’s Search and Display Network.
- It can be set up in AdWords in a few steps.
- It’s cost-efficient by remarketing to customers based on past behaviors that may offer a higher return on investment.
- It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.
Explanation:
With YouTube and video remarketing, advertisers can reconnect with viewers who have engaged with their video content, continue telling them a story — and try to get them back! When it comes to remarketing, lists make things happen.
Read more here:
- Open>> https://academy.exceedlms.com
- Course: Google Ads Video
- Topic: Use video remarketing to reconnect
How would you know whether a new video series has a high audience retention rate?
How would you know whether a new video series has a high audience retention rate?
- Compare the ratio of likes to dislikes.
- Analyze how the first video in the series performed in the first 24 hours.
- Use the audience retention report to set a baseline for all videos.
- Compare the audience retention rate of a group of videos in the series to the channel average.