CertificationAnswers

How might you know if you are increasing your subscriber watch time?

 

• You will see a spike in subscriber watch time after a video is published.

 

• You will see an oscillating curve of watch time from your subscribers.

 

• You will see a gradual slope of watch time increase from your non-subscribers.

 

• You will see a steep decline in watch time from your subscribers.

 

Which one of these techniques is not listed as a way to drive traffic from social media?

 

• Use a different name and logo across social media so the YouTube channel is unique.

 

• Add teasers or clips on social media to promote recent video uploads.

 

• Update copy on social profile pages to highlight your YouTube channel.

 

• Enable optional tabs or buttons in social media feeds to link to YouTube.

 

How can you best determine changes in traffic sources over time?

 

• Compare traffic sources from different days of the week.

 

• Group videos by content format, then contrast their traffic sources.

 

• Look at a multi-line graph of traffic sources over a date range.

 

• Rank traffic sources in order of importance to the channel.

 

If a sports channel broadcasts professional American football games and wants to target local university students, which demographic might be the best fit for this criteria?

 

• Males, ages 13-34, living in Canada

 

• Males, ages 35-45, living in the United States

 

• Females, ages 35-45, living in Brazil

 

• Males, ages 18-24, living in the United States

 

What is the value of a strong call to action to subscribe within a channel trailer?

 

• Subscribers would try to subscribe again.

 

• Viewers compelled by the video would subscribe.

 

• Subscribers compelled by the video would tell all their friends.

 

• Viewers would be more likely to watch the trailer again.

 

What would you typically expect to see in the Watch Time “published” report for a Hero channel?

 

• A drop in watch time after publishing the video, followed by a spike 30 days later

 

• A huge spike in watch time soon after publishing the video

 

• A pattern consisting of spikes in watch time soon after publishing each video

 

• Little or no increase in watch time soon after publishing each video