CertificationAnswers

When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

 

• Negative match keywords

 

• Broad match keywords

 

• Exact match keywords

 

• Phrase match keywords

 

Explanation:

 

In general, the broader the keyword matching option, the more traffic potential that keyword has. Conversely, the narrower the keyword matching option, the more relevant that keyword will be to someone’s search. Understanding these differences can help you to choose the right options and improve your return on investment. “Very specific terms” in question indicates Exact match Keywords. However from my practice it’s much wiser to have Exact, phrase and broad match types of keyword in a single ad group.

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A keyword setting that allows your ad to show only when someone searches for the exact phrase of your keyword or close variations of the exact phrase of your keyword. The exact match keyword “bicycle bell” can cause your ad to show only if someone searches for “bicycle bell” or close variations of “bicycle bell” exactly, with no other words.

Read more here: https://support.google.com/adwords/answer/2407781?hl=en

In Google Ads, you can define your keywords match type. Moreover, it’s very important to choose the right keyword match type to get the most from your campaign.

Practical tip: while Google recommends using a so-called broad-to-narrow strategy, that will often lead to overspending. In most cases, using very narrow groups, with just a couple exact match keywords will ensure better relevance of landing page and higher quality score. As a result, your ROI from ads will be much better.

Hey, but what about the question? When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. Words “very specific” in the question means that the author of the question expects the answer “exact match”. And, yes it’s a correct option for Google. However, as often happens with Google Ads exams, a question is confusing.

“Negative” is a nonsense. The “broad match” also not the best solution. But why not the “phrase match”? For example, the query “vintage watch repairs near me” won’t trigger the ad if you use exact match… That’s would be a huge mistake.

So, what’s the best solution? From my experience adding both keywords match types, in this case, will give the best result: like “vintage watch repairs” and [vintage watch repairs]. However, to get a 100% result in Google Ads Fundamentals assessment you have to choose “exact match” option. Ehh, Google…

 

What’s a benefit of having multiple ads in an ad group?

 

• AdWords will automatically match each ad to the keywords it’s most relevant to

 

• Ads are only eligible to show ad extensions if there are more than one ad in that group

 

• Ads are only eligible to show at the top of the page if there are more than one ad in that ad group

 

• When using optimize for clicks, Google Ads will automatically rotate your ads and give the best performing ones a better chance of showing more often

 

Explanation:

Ad rotation is the way Google delivers your ads on both the Search Network and the Display Network. If you have multiple ads within an ad group, your ads will rotate because no more than one ad from your account can show at a time. Use the ad rotation setting to specify how often you’d like the ads in your ad group to be served relative to one another.

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A preference that determines which ad in your ad group should show (when you have multiple ads). Ad rotation settings are helpful because they give you the ability to request how your ads are shown. For example, you can request to have your successful ads show more often or indicate that you’d like your ads to be shown more evenly.

If you have more than one ad in your ad group, Google will rotate which ad shows depending on your ad rotation setting.

Read more here: https://support.google.com/adwords/answer/112876?hl=en

 

 

When someone clicks your ad, the actual amount you’re charged will be:

 

The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater

 

The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater

 

The minimum needed to hold your ad position but never more than 120% of your maximum cost-per-click (max. CPC) bid, whichever is greater

 

The minimum needed to hold your ad position, under the maximum cost–per–click (max. CPC) limit

 

Explanations:

 

Your actual cost per click (actual CPC) is the final amount that you’re charged for a click. You’re often charged less – sometimes much less – than your maximum cost-per-click (max. CPC) bid, which is the most you’ll typically be charged for a click.Actual CPC is often less than max. CPC because, with the AdWords auction, the most that you’ll pay is what’s minimally required to hold your ad position and any ad formats that are shown with your ad, such as sitelinks.

Actual CPC is often less than max. CPC because with the AdWords auction, the most you’ll pay is what’s minimally required to hold your ad position and any ad formats shown with your ad, such as sitelinks.

Read more here: https://support.google.com/adwords/answer/6297?hl=en

 

 

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?

 

• Google Ads policies can help web user distinguish between ads and search results

 

• Google Ads policies can help ensure ads are useful, varied, relevant, and safe for web users

 

• Google Ads policies can keep disapproved ads and websites out of organic search results

 

• Google Ads policies can help keep ad costs low and affordable for advertisers

 

Explanation:

 

Google’s advertising policies are designed to promote a good experience for people viewing ads, to help you be successful with your ads and to help make sure that ads follow applicable laws in the countries where they appear. All AdWords ads go through an approval process to ensure that the ads are safe and appropriate for users. Every time that you create a new ad or make changes to an existing ad, it will automatically be submitted for review to ensure that it follows our advertising policies.

 

In Google Ads, every time you create or edit an ad it will automatically be submitted for review to ensure that it follows our advertising policies. Google’s advertising policies are to promote a good experience for people viewing your ads.

In other words, Google Ads policies ensure ads are useful, varied, relevant, and safe for web users.

 

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