CertificationAnswers

Which type of ad inventory is bought and sold based on a set, negotiated CPM.

 

• Enabled

 

• Reserve

 

• Auction

 

• Overage

 

Why is it important to know if a channel’s demographics have changed?

 

• To set a new benchmark for audience engagement

 

• To see the new ratio of 18-24 year old females to 25-34 year old males

 

• To find out where the old audience went

 

• To see how the new audience corresponds with the channel’s mission and content

 

Which method could you use with the Watch time report to analyze whether content formats are performing as expected?

 

• Group videos by date uploaded, and dig into seasonal fluctuations in watch time performance.

 

• Group videos randomly, and look for patterns that emerge across the formats.

 

• Group videos by content format, and compare watch time performance from specific times of the day.

 

• Group videos by each content format, and look at their watch time performance across a specific period.

 

Which of the following ad formats typically has the highest CPMs?

 

• Bumper Ads

 

• Skippable Auction

 

• Display ads

 

• In-Video Overlay

 

What channel visuals can you check for brand consistency?

 

• Up next layout

 

• Playlists

 

• Banner and icon

 

• Subscribe button

 

What is a direct way to earn revenue on YouTube?

 

• Conducting Brand Lift surveys

 

• Producing content that is eligible for monetization

 

• Selling remarketing lists of video viewers

 

• Claiming ownership of fan reaction videos