CertificationAnswers

Ad formats are requested in which order?

 

• Overlay, Instream, Display

 

• Instream, Display, Overlay

 

• Display, Overlay, Instream

 

• Instream, Overlay, Display

 

Which compare metric would you use with the Watch time report to determine whether channel programming is Hero, Hub, or Help?

 

• Videos added

 

• Videos published

 

• Subscribed & non-subscribed

 

• Average percentage viewed

 

Where can you get the most measurable data to analyze the performance of a channel?

 

• YouTube Dashboard

 

• YouTube Blog

 

• Google Insights

 

• YouTube Analytics

 

Which one of these techniques is suggested to improve the performance of cards?

 

• Include a verbal call-to-action when the card appears.

 

• Enable cards for desktop viewers only.

 

• Insert all cards in the first 15 seconds of the video.

 

• Add at least 5 cards to each video.

 

Which of the following ways can you use YouTube Analytics to look at how well your ads are doing across a channel’s videos?

 

• Review the Ad rates report to see how different types of ads are performing.

 

• Review the Revenue report to get final earnings from each of the different ad types.

 

• Review the Benchmark report to review your revenue streams.

 

• Review the Transaction revenue report to see how many times ads were sold on your videos.

 

 

Which could be a reason that two videos with similar monetizable view counts earn different revenue?

 

• Differing video resolution across videos

 

• Number of likes and dislikes

 

• Enablement of different ad formats

 

• Privacy settings