CertificationAnswers

Once integrated with Campaign Manager, where can you use Campaign Manager dimensions within Google Analytics? (select three)

 

• Custom Segments

 

• Secondary Dimensions

 

• Custom Reports

 

• Custom Dimensions

 

Which report would you use to understand how Display interactions across the full purchase path contribute to conversions?

 

• Assisted Conversions

 

• Time Lag

 

• Path Length

 

• Behavior Flow

 

 

Which of the following are reasons you would expect discrepancies between Campaign Manager Clicks and Campaign Manager Click-Through Sessions in Google Analytics? (select three)

 

• Clicks and Impressions are directly imported from Campaign Manager and Sessions are reported when the user visits the site from a Campaign Manager Campaign.

 

• It’s possible that the Campaign Manager Advertiser is driving traffic to multiple web properties.

 

• You’ve enabled ‘Allow manual tagging (UTM values) to override auto-tagging(DCLID values) for Campaign Manager and Display & Video 360 reporting integration.’

 

• Clicks and sessions are recorded differently by different systems.

 

A user sees one of your Campaign Manager ads. The next day, the user navigates to your site through an email campaign. How would their session be reported in the Campaign Manager > Campaigns report?

 

• Click-Through Session

 

• View-Through Session

 

• A Click-Through Session and a View-Through Session

 

• The session wouldn’t be reported in Campaign Manager > Campaigns report

 

 

If your property is integrated with both Display & Video 360 and Campaign Manager and auto-tagging is enabled, what will be the source/medium for sessions from Display & Video 360?

 

• dcm-dbm / cpm

 

• dfa-dbm / cpm

 

• dbm / cpm

 

• dfa / cpm

 

Once integrated with Campaign Manager, Display & Video 360 or Search Ads 360, which types of conversions can be reported in the Conversions > Multi-Channel Funnels reports? (select three)

 

• Ecommerce transactions and Goals from Google Analytics

 

• Floodlight counters

 

• Floodlight sales

 

• Google Ads Conversions