CertificationAnswers

The All Traffic > Source/Medium report may be sampled while the Acquisition > Google Marketing Platform > Display & Video 360 reports are always unsampled

 

• Click-through interaction

 

• Display ad impression

 

• Data-driven interaction

 

• Offline ad interaction

 

Why would dbm / cpm sessions reported in the All Traffic > Source/Medium report differ from the number of sessions reported in the Acquisition > Google Marketing Platform > Display & Video 360 reports? (select two)

 

• The All Traffic > Source/Medium report does not include view-through sessions

 

• The All Traffic > Source/Medium report uses the Google Analytics attribution model (GA Model) while the Acquisition > Google Marketing Platform > Display & Video 360 reports use the Campaign Manager attribution model (CM Model)

 

• The All Traffic reports use the date range set in Google Analytics while the Acquisition > Google Marketing Platform > Display & Video 360 reports report sessions during the lookback window

 

• The All Traffic > Source/Medium report may be sampled while the Acquisition > Google Marketing Platform > Display & Video 360 reports are always unsampled

 

Using the BigQuery Export schema, which of the following fields are available in BigQuery?

 

• Custom dimensions, landing page, hit number, client ID

 

• Clicks, impressions, hit number, client ID

 

• Custom channel groups, landing page, time on page

 

• Custom dimensions, hit number, client ID

 

What needs to be created before completing the BigQuery integration with Analytics 360?

 

• Data Table

 

• Google Drive

 

• BigQuery API

 

• Google Cloud Platform Project

 

What reporting objectives can be accomplished in BigQuery but not within the Google Analytics interface? (select two)

 

• Analyzing and visualizing Source/Medium values for all website users.

 

• Reporting on e-commerce transaction rates for each brand of your business.

 

• Reporting on the amount of time between events occurring across multiple sessions.

 

• Reporting on the unsampled pageview paths that users followed.

 

Which of the following are benefits of using BigQuery to analyze your Analytics 360 data? (select three)

 

• You can access hit-level data

 

• You can query unsampled user page paths

 

• You can create fast, easy-to-share dashboards and charts

 

• You can combine your Analytics 360 data with data from other sources