CertificationAnswers

What are two benefits of the Reverse Goal Path report? (select two)

 

• Discover common goal paths you may not have considered.

 

• Identify top goal paths and optimize navigation or messaging for even more conversions.

 

• Identify drop-off points between steps in various goal paths.

 

• Automatically track conversions without manually configuring goals.

 

 

Assuming that ecommerce tracking and/or goals are configured, which of the following Analytics reports does NOT show conversion rates?

 

• Landing Pages

 

• All Pages

 

• Source/Medium

 

• Mobile Overview

 

 

When tracking both ecommerce and goals, what are two ways to analyze Page Value based only on ecommerce? (select two)

 

• Use a table filter to exclude goal pages.

 

• Define a segment to exclude sessions where a goal occurred.

 

• Create a view that tracks ecommerce but doesn’t define any goals.

 

• Assign goal values based on average revenue calculated outside of Google Analytics.

 

 

What can be used to measure scroll depth in Google Analytics?

 

• A custom dimension

 

• Event tracking

 

• Scroll Depth is a standard Google Analytics metric.

 

• It’s not possible to track scroll depth with Google Analytics.

 

 

In what scenario would you use a custom metric?

 

• To track the number of minutes played for each video on your site

 

• To find out the average number of pageviews per user

 

• To see how often a page was the landing page for sessions including that page

 

• To record the title of a video watched on your site

 

 

When used as a content site KPI, what does a high Average Time on Page indicate about a specific page’s performance?

 

• Strong performance: Users are highly engaged with the page.

 

• Poor performance: Users are struggling with the page.

 

• It depends on the specific page and its purpose.

 

• Average Time on Page should never be used as a KPI for a content site.