CertificationAnswers

If one of your site’s paid traffic sources had a low ecommerce conversion rate, which actions should you take? (select two)

 

• Immediately stop investing in marketing for the source.

 

• Immediately increase marketing spend for the source.

 

• Determine whether the traffic source fulfills other site goals.

 

• Determine whether the source assists in conversions.

 

 

Which setting do you use to change the metric displayed in the table?

 

• A

 

• B

 

• C

 

• D

 

 

Which feature enables you to analyze up to 3 dimensions at once?

 

• Explorer report

 

• Primary dimension

 

• Pivot table

 

• Table filter

 

Which report, without additional configuration, shows e-commerce conversion rates for users on Tablets?

 

• Conversions > Ecommerce > Overview

 

• Audience > Mobile > Overview

 

• Audience > Cross-Device > Device Paths

 

• Audience > Mobile > Devices

 

 

 

When viewing the Mobile Overview report below and comparing “Made a Purchase” and “Didn’t make a purchase” segments, which conclusion is recommended?

 

• Most users who converted were using desktop.
• The Google Store should optimize their site for tablet.
• The Google Store shouldn’t bother developing for mobile.
• There must be an issue with the checkout flow on desktop.

 

To set up Dynamic Remarketing, what must first be created in Google Analytics?

 

• Custom Segment

 

• Custom Metric

 

• Custom Dimension

 

• Custom Report