CertificationAnswers

Which remarketing audiences can be defined in Google Analytics?

 

• Users who visited a specific page on a website
• Users who played a video on a website
• Users who speak a particular language
• Users who searched for a product on Google Search

 

To enable remarketing in Google Analytics, what must first be enabled?

 

• Advertising Reporting Features
• Demographics and Interests
• Google Ads or Display & Video 360 account linking
• Custom Dimension

 

What is “remarketing” in Google Analytics?

 

• When users visit a website for the first time and complete a conversion
• When users are shown targeted ads to bring them back to a website and encourage a conversion
• When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
• When a user buys an available product from a competitor

 

Which would prevent data from appearing in a Custom Report?

 

• A filter that filters out all data
• Not sharing the Custom report with users in the same view
• Dimensions and metrics of different scopes
• Too many dimensions applied to the Custom report

 

Custom Reports have which capabilities?

 

• Use multiple dimensions together in the same report
• Create a report with Custom Metrics
• Use a Custom Dimension as a primary dimension
• Create a report with data-driven attribution

 

What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

 

• Behavior Overview report
• Active Users report
• Users Flow report
• Cohort Analysis report