CertificationAnswers

How do you calculate a conversion rate?

• To calculate your conversion rate, divide the number of people who viewed your conversion opportunity by the number of people on your marketing team.

• To calculate your conversion rate, divide your total number of website visitors who had visited your site to date by the total number of people who converted on your net new form.

• To calculate your conversion rate, divide the number of people who converted on your call-to-action, form, etc., and divide it by the total number of people who viewed it.

• To calculate your conversion rate, divide your total number of website visitors by your total number of company employees.

True or False? In relation to reporting, “data out” is data you collect, either by asking for it explicitly or gathering it through analytics implicitly?

• True

• False

True or false? In relation to reporting, “data in” is the data you collect, either by asking for it explicitly or gathering it through analytics implicitly.

True

False

What is a conversation?

• A conversation is an interactive communication between two or more parties.

• A conversation is an interactive communication that can only occur in person or over the phone.

• A conversation is an interactive communication between robots.

• A conversation is the passive communication that occurs through likes and shares on social media channels.

You set out to have 15 of your unengaged leads click a link to a resource article by the end of your month-long workflow. What is this an example of?

• SMART goal

• Conversion path

• Lead nurturing campaign

• Content strategy