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Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely
cost-per-click (CPC) goals to raise your bid when a conversion is more likely

Explanation:

Target CPA bidding uses your conversion tracking data to avoid unprofitable clicks and get more conversions at a lower cost. Based on your campaign’s history of conversions, Target CPA bidding automatically finds the optimal cost-per-click (CPC) bid for your ad each time it’s eligible to appear. It sets higher CPC bids for more valuable clicks and lower CPC bids for less valuable clicks.

Target CPA is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction.

Google Analytics for Power Users Exam Answers – Analytics Academy

Google Analytics for Power Users Exam Answers

After you’re familiar with the range of features Analytics offers, learn and practice actionable analyses to track business performance and identify areas for business improvement.

Google Analytics for Power Users builds on learners’ advanced understanding of Google Analytics. Now that you’re familiar with the range of features Analytics offers, put your knowledge into action. Learn and practice techniques for comparing users who convert with those who don’t, analyzing traffic sources that bring the most value, customizing channels for increased actionability, identifying top performing content on your site, and improving ecommerce performance.

Get Certified in Google Analytics for Power Users Now!

Answers Of Assessment 1

When viewing the Mobile Overview report below and comparing “Made a Purchase” and “Didn’t make a purchase” segments, which conclusion is recommended?

Most users who converted were using desktop.
The Google Store should optimize their site for tablet.
The Google Store shouldn’t bother developing for mobile.
There must be an issue with the checkout flow on desktop.

Which report, without additional configuration, shows e-commerce conversion rates for users on Tablets?

Conversions > Ecommerce > Overview
Audience > Technology > Mobile > Overview
Audience > Cross-Device > Device Paths
Audience > Technology > Mobile > Devices

Which feature enables you to analyze up to 3 dimensions at once?

Explorer report
Primary dimension
Pivot table
Table filter

Which setting do you use to change the metric displayed in the table?

Answers Of Assessment 2

If one of your site’s paid traffic sources had a low ecommerce conversion rate, which actions should you take? (select two)

Immediately stop investing in marketing for the source.
Immediately increase marketing spend for the source.
Determine whether the traffic source fulfills other site goals.
Determine whether the source assists in conversions.

You have a goal configured for newsletter signups. You want to determine which traffic sources are sending you the most users who’ve signed up for your newsletter. In this All Traffic report, which setting should you adjust to find this data?

You want to see Revenue, Transactions, and Average Order Value per traffic source. How can you find this data?

View the All Traffic > Source Medium report and select “Ecommerce” in the Explorer tab.
View the Ecommerce > Sales Performance report.
View the Ecommerce > Overview report.
View the Mobile > Overview report.

How would you view data for Revenue, Transactions, and Average Order Value per traffic source?

View the All Traffic > Source/Medium report and select “Ecommerce” in the Explorer tab.
View the Ecommerce > Sales Performance report and add Source/Medium as a secondary dimension.
View the Ecommerce > Overview report and select “Avg. Order Value” as a metric in the time graph.
View the Mobile > Overview report and select “Ecommerce” in the Explorer tab.

In this Channels report, we’ve clicked into the Referral channel. What are the two top sources of users in the Referral channel?

Organic Search and Social
Youtube.com and Mall.googleplex.com
Mall.googleplex.com and Analytics.google.com
Google and Direct

What does “(Other)”? indicate in the Channels report? (select two)

(Other) sessions have no campaign value attached to them.
(Other) sessions have no source value attached to them.
(Other) sessions cannot be categorized in any of the channels in this channel grouping.
You may want to drill down into the (Other) channel to see if those sessions should be categorized into a defined channel or need different campaign tracking parameters.

Where can you view a heatmap reporting users by time of day?

Analytics > Home
Analytics > Audience
Analytics > Acquisition
Analytics > Real-Time

You’re running an email promotion providing a discount to users with a birthday in the month of September. What metrics and dimensions should you include in a custom report to determine the day and time when users are most likely to complete a purchase?

Users, Time, Day
Day Index, Hour, Sessions
Hour of Day, Sessions, Transactions
Day of Week, Hour, Ecommerce Conversion Rate, Sessions

Answers Of Assessment 3

You are using Average Time on Page as a KPI. What does a high Average Time on Page indicate about a specific page’s performance?

It indicates strong performance: Users are highly engaged with the page.
It indicates poor performance: Users are confused and struggling on the page.
It depends on the specific page and its purpose.
Average Time on Page should never be used as a KPI for a content site.

In what scenario would you use a custom metric?

To track the number of minutes played for each video on your site
To find out the average number of pageviews per user
To see how often Page A was the landing page for sessions including Page A
To record the title of a video watched on your site

What can be used to measure scroll depth in Google Analytics?

You can set up a custom dimension to track scroll depth.
You can set up event tracking to track scroll depth.
Scroll depth is a standard Google Analytics metric.
It’s not possible to track scroll depth with Google Analytics.

When tracking both ecommerce and goals, what are two ways to analyze Page Value based only on ecommerce? (select two)

Use a table filter to exclude goal pages.
Define a segment to exclude sessions where a goal occurred.
Create a view that tracks ecommerce but doesn’t define any goals.
Assign goal values based on average revenue calculated outside of Google Analytics.

Assuming that ecommerce tracking and/or goals are configured, which of the following Analytics reports does NOT show conversion rates?

Landing Pages
All Pages
Source/Medium
Mobile Overview

What are two benefits of the Reverse Goal Path report? (select two)

Discover common goal paths you may not have considered.
Identify top goal paths and optimize navigation or messaging for even more conversions.
Identify drop-off points between steps in various goal paths.
Automatically track conversions without manually configuring goals.

How could you compare the conversion rate for when the “About Us” page was viewed versus when the page was not viewed?

Compare “About Us” page metrics in the Landing Pages report with “About Us” page metrics in the All Pages report.
Identify the Page Value for the “About Us” page and compare this metric across all other pages.
Create a custom segment including sessions with visits to the “About Us” page, and another segment for sessions where users did not visit the “About Us” page. Apply the two segments to the Ecommerce Overview report and compare conversion rates.
Use the Reverse Goal Path report to compare number of goal completions among rows including the “About Us” page.

Answers of Assessment 4

What actions must you take to enable Enhanced Ecommerce in Google Analytics? (select two)

Implement Enhanced Ecommerce on your website.
Enable Enhanced Ecommerce Reporting in your Analytics view.
Enable Checkout Labeling in Ecommerce settings.
Assign values to all Analytics goals.

What can the Product List Performance report be used for? (select three)

Identify a list of products to remove from your website.
Identify low performing Product Lists for optimization opportunities.
Analyze how the order of products in a product list may impact performance.
Compare product performance across multiple Product Lists.

In this Product List Performance report, which product list and list position is most efficient at driving product clicks?

Position 1 on the Homepage Promo list
Position 1 on the Similar Products list
Position 3 on the Homepage Promo list
Position 3 on the Similar Products list

You’re evaluating whether high resolution product images on product detail pages is worth the investment. What metric tells you how often a product was purchased after its detail page was viewed?

Cart-to-Detail Rate
Buy-to-Detail Rate
Average Price
Product Adds

In this Product Performance report, which product indicates potential issues with the product details page?

22 oz. Mini Mountain Bottle
Travel Journal
Organic Basic T-Shirt
Men’s Heather T-Shirt

What can the Shopping Behavior Analysis report tell you? (select two)

How users moved from one stage of purchasing to the next.
Where users abandoned the shopping funnel.
Errors on the “Billing and Shipping” page.
Top channels driving sessions with check-outs.

In this Checkout Behavior Analysis report, which step in the checkout process should you optimize based on its drop-off rate?

Billing and Shipping
Payment
Review
Sessions with Transactions

Which report would you use to build a segment of users who abandoned a specific step of the checkout path?

Shopping Behavior Analysis
Product Performance
Ecommerce Overview
Checkout Behavior Analysis

You decide to run a landing page experiment to test a new carousel which highlights your top performing products. Which two reports could you use to determine which products to highlight? (select two)

Shopping Behavior Analysis
Product Performance
Ecommerce Overview
Sales Performance