CertificationAnswers

What are the steps of conversion optimization?

• Define your objective, form a hypothesis, design your tests, establish your baseline, analyze your data.

• Define your objective, establish your baseline, form a hypothesis, design your tests, and analyze your data.

• Analyze your data, design your tests, form a hypothesis, establish your baseline, define your objective.

• Form a hypothesis, analyze your data, establish your baseline, define your objectives, design your tests.

What is conversion optimization?

• Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act.

• Conversion optimization is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey.

• Conversion optimization is the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action.

• Conversion optimization is the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity.

What are the steps for creating a conversion path?

• Attract, convert a lead, close a deal, and delight a customer.

• Create awareness, determine your end point, chart your course, and analyze.

• Create awareness, determine your end point, chart your course, build a ship, ahoy matey.

• Create awareness, chart your course, optimize, convert a qualified lead.

Define a conversion path.

• The method by which you encourage someone to visit your site from social media.

• The method by which you encourage someone to spend 30 minutes or more on your website.

• The method by which you encourage someone to read your well-crafted automated email.

• The method by which you encourage someone on your site to move down your funnel.