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You want to calculate the absolute change and percentage change in performance metrics. Which type of report should you select?

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You want to calculate the absolute change and percentage change in performance metrics. Which type of report should you select?

 

  • Campaign report

 

  • Share of Voice Report

 

  • Period Comparison report

 

  • Keyword report

 

  • Change History report

 

Explanation:

 

In order to calculate the absolute change and percentage change in performance metrics you should select informational report (analytical report).  The informational report contain information, data, facts and results about a specific subject in detail without any explanation or suggestions. In such a report also the data about the performance metric can be presented.

Absolute change and percentage change in performance metrics are calculated automatically to reduce user error. Usually, ad reporting displays performance for the previous period, the same period last year, or a custom date range is compared with period reporting to analyse performance.

Every performance metric column can be expanded by clicking the ‘+’ icon., which will give four sub-columns under every performance metric to use for deeper analysis. They are:-

1. Performance from your current period

2. Performance from your comparison period

3. Change (Current Performance – Comparison Performance)

4. Change % ((Current – Comparison)/Comparison * 100%)

 

You want to calculate the absolute change and percentage change in performance metrics. Which type of report should you select?

 

Google Analytics for Beginners Answers – Analytics Academy

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Google Analytics for Beginners Answers – Analytics Academy shows new users how to create an account, implement tracking code, and set up data filters. You’ll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

 

 

Google Analytics for Beginners Exam Answers - Analytics Academy

 

Get Certified in Google Analytics for Beginners Now!

 

Introducing Google Analytics

Assessment 1

 

1.

Using tracking code, Google Analytics can report on data from which systems?

  • E-commerce platforms
  • Mobile Applications
  • Online point-of-sales systems
  • Systems not connected to the Internet

 

2.

To collect data using Google Analytics, which steps must be completed?

  • Install Google Analytics software on your desktop
  • Create an Analytics account
  • Add the Analytics tracking code to each page of your site
  • Download the Analytics app

 

3.

The Analytics tracking code can collect which of the following?

  • Language the browser is set to
  • Type of browser
  • User’s favorite website
  • Device and operating system

 

4.

When will Google Analytics end a session by default?

  • After 30 minutes, regardless of user activity on your website
  • Once the user opens another browser window
  • When a user is inactive on your site for 30 minutes or more or closes a browser window
  • At noon every day

 

5.

Once Google Analytics processes data, it’s stored in a database where it can’t be modified.

  • True
  • False

 

6.

Which represents the hierarchical structure of a Google Analytics account from top to bottom?

  • View > Account > Property
  • Property > Account > View
  • Account > View > Property
  • Account > Property > View

 

7.

A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?

  • User
  • Property
  • View
  • Product

 

8.

To locate a property’s Analytics tracking code, which sequence of steps should be followed?

  • “Admin” tab > “Tracking Code” > “Tracking Info”
  • “Admin” tab > “Tracking Info” > “Tracking Code”
  • “Reporting” tab > “Audience Reports” > “Tracking Code”
  • “Audience Reports” > “Settings” > “Tracking Code”

 

9.

To use Analytics to collect website data, what must be added to the website page HTML?

  • PHP tracking code
  • Google Analytics account number only
  • Google Analytics tracking code
  • A permissions button

 

10.

Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

  • Immediately after the opening <head> tag of your website
  • Immediately before the closing </head> tag of your website
  • Immediately after the opening <body> tag of your website
  • Immediately before the closing </body> tag of your website

 

11.

When a new view is created, what data will be included?

  • Data from before the view was created
  • Data from after the view was created
  • Data from before and after the view was created
  • No data

 

12.

A deleted view can be recovered by account administrators within how many days?

  • 35
  • 65
  • 95
  • 125

 

13.

What are the options for filtering data in Google Analytics?

  • Exclude data from a view
  • Include data in a view
  • Modify which data appears in your reports
  • All of the above

 

14.

Why is it important to keep one unfiltered view when using filters with Google Analytics?

  • To ensure you can always access the original data
  • In order to configure Goals
  • In order to use a filter for multiple views
  • There is no reason to have an unfiltered view

 

15.

In which order does Google Analytics filter data?

  • Alphabetical order by filter name
  • The order in which the filters were last edited
  • The order in which the filters are applied
  • Randomized order

 

16.

When a filter is applied to a view, what data is affected?

  • Data from before the filter was created
  • Data from after the filter was created
  • All the data available in a view
  • None of the data available in a view

 

The Google Analytics layout

Assessment 2

 

1.

What feature would be used to compare two date ranges in a report?

  • Hourly, Day, Week, Month views in the time graph
  • Real-time reports
  • Date range comparison
  • Account selector

 

2.

What does the “Users” metric measure?

  • The total number of visits to your website
  • Users that had at least one session on your site in the given date range
  • Users that landed on the homepage of your website
  • Users who have signed up to an email newsletter on your website

 

3.

What is the “Bounce Rate” in Google Analytics?

  • The number of times unique users returned to your website in a given time period
  • The percentage of sessions in which a user exits from your homepage
  • The percentage of total site exits
  • The percentage of visits when a user landed on your website and exited without any interactions

 

4.

What is a “dimension” in Google Analytics?

  • The total amount of revenue a business has made in a given date range.
  • An attribute of a data set that can be organized for better analysis.
  • A comparison of data between two date ranges.
  • A report that offers information about your audience.

 

5.

What is a “metric” in Google Analytics?

  • A dimension that can help you analyze site performance.
  • The dates in your date range.
  • A segment of data separated out in a report for comparison.
  • The numbers in a data set often paired with dimensions.

 

6.

What is a “secondary dimension” in Google Analytics?

  • An additional widget you can add to a dashboard for more specific analysis.
  • An additional metric you can add to a report for more specific analysis.
  • An additional dimension you can add to a report for more specific analysis.
  • A visualization that allows you to view understand the impact of your data.

 

7.

Which Google Analytics visualization compares report data to the website average?

  • Pivot view
  • Comparison view
  • Performance view
  • Percentage view

 

8.

How can the amount of data in a sampled Google Analytics report be increased?

  • Apply additional filters
  • Remove the Secondary Dimension
  • Choose “Faster response” in the sampling pulldown menu
  • Choose “Greater precision” in the sampling pulldown menu

 

9.

When selecting “Share Template Link” in the dashboard, what will be shared?

Dashboard only

Data only

Dashboard and data

Neither dashboard nor data

 

10.

When a dashboard is shared, users can edit the dashboard configuration.

  • True
  • False

 

3.1 Audience reports

 

1.

Under Audience, in the Demographics Overview report, which Age Group brought in the highest number of users?

18-24

25-34

35-44

45-54

 

2.

Under Audience, in the Geo > Location report for the country of India, what region brought in the highest number of users?

Karnataka

Maharashtra

Telangana

Delhi

 

3.

Under Audience, in the Mobile Overview report, what percentage of sessions came from mobile devices?

68.89%

25.41%

5.70%

100.00%

 

3.2 Acquisition reports

 

1.

Under Acquisition in the All Traffic > Source/Medium report, filtering by “referral” traffic, what website sent the highest numbers of users?

youtube.com

mail.googleplex.com

google

facebook.com

 

2.

Under Acquisition in the All Traffic > Channels report, which three channels had the highest number of new users?

Social, Direct, Referral

Social, Display, Branded Paid Search

Organic Search, Social, Direct

Social, Display, Generic Paid Search

 

3.

Under Acquisition in the All Traffic > Referrals report, for users that came from the source “google.com” which referral path had the most sessions?

mall.googleplex.com

youtube.com

/yt/about/

/permissions/using-the-logo.html

 

3.3 Behavior reports

 

1.

Under Behavior using the All Pages report, which of these Page Titles has the most Pageviews?

Accessories

Drinkware

Fun

Bags

 

2.

Under Behavior using the Site Content > Content Drilldown report, which content section of the Google Merchandise Store has the highest percentage of pageviews?

/MadeInUSA/

/Google+Redesign/

/Specials/

/TopSellers/

 

3.

Under Behavior using the Site Content > Exit Pages report, what is the percentage of exits from the shopping cart page URI “/shop.axd/Cart”?

18.36%

10.13%

55.33%

100.00%

Basic Reporting

 

Assessment 3

 

1.

What setting must be enabled to view data in Demographics and Interests Reports?

  • Content Grouping
  • Advertising features
  • User permissions on the view
  • In-Page Analytics

 

2.

What report would best help identify potential browser issues with website traffic?

  • The Active Users report
  • The New vs Returning report
  • The Browser & OS report
  • The Source/Medium report

 

3.

What report shows what mobile devices were used to view a website?

  • The Exit Pages report under “Site Content”
  • The Landing Page report under “Site Content”
  • The Engagement report under “Behavior”
  • The Devices report under “Mobile”

 

4.

Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

  • Source, Keyword, Campaign name
  • Source, Medium, Keyword
  • Source, Medium, Campaign name
  • Medium, Keyword, Campaign name

 

5.

Which “sources” are available in Google Analytics?

  • (select all that apply)
  • googlemerchandisestore.com
  • (direct)
  • Google
  • Email

 

6.

Which “mediums” are available in Google Analytics?

  • (select all that apply)
  • Organic
  • CPC
  • Referral
  • mail.google.com

 

7.

Which “channels” are available in the default Channels report?

  • (select all that apply)
  • Organic Search
  • Direct
  • Display
  • Device

 

8.

What report can show how particular sections of website content performed?

  • Location
  • Content Drilldown
  • Frequency and Recency
  • Top Events

 

9.

What report lists the website pages where users first arrived?

Events > Pages

All Pages

Exit Pages

Landing Pages

 

10.

What report should be used to check if users are leaving from important pages on your website?

  • Landing Pages report
  • All Pages report
  • Exit Pages report
  • Pages report under Events

 

4.2 Tracking campaigns with the URL Builder

 

1.

Under Acquisition in the Campaigns > All Campaigns report, how many new users were brought in by the “AW – Accessories” campaign?

1716

1872

2289

404

 

2.

Under Acquisition in the Campaigns > All Campaigns report, what is the source and medium for the “AW – Apparel” campaign?

google / search

newsletter / email

google / cpc

bing / cpc

 

3.

Under Acquisition in the Campaigns > All Campaigns report, which of these were top 10 keywords used in the “AW – Accessories” campaign?

(select all that apply)

google sticker store

google shopping

google merch

(not set)

 

4.3 Using Goals to measure business objectives

 

1.

Under Conversions in the Goals Overview report, what was the conversion rate for the goal “Purchase Completed (Goal 1 Conversion Rate)”?

.41%

.69%

.93%

1.00%

 

2.

Under Audience in the Geo > Location report, what country had the highest conversion rate for the goal “Purchase Completed (Goal 1 Conversion)” ?

United States

Malaysia

United Kingdom

Croatia

 

3.

Under Acquisition in the All Traffic > Source/Medium report, what source/medium brought in the highest number of goal completions for the goal “Purchases completed (Goal 1 Completions)”?

flowdock.com / referral

google / organic

(direct) / none

google / cpc

 

4.4 Measuring AdWords campaigns

1.

Under Acquisition in the AdWords > Campaigns report, which campaign had the most clicks?

AW – Electronics

All Products

AW – Apparel

AW – Accessories

 

2.

Under Acquisition in the AdWords > Campaigns report, which campaign had the highest CPC?

AW – Electronics

All Products

AW – Apparel

AW – Accessories

 

3.

Under Acquisition in the AdWords > Keywords report, which keyword had the highest CPC?

google store opening

android shirts

buy google socks

google chrome t shirt

 

Basic Campaign and Conversion Tracking

Assessment 4

1.

Which three tags does Google Analytics require for accurate campaign tracking?

Medium, Source, and Content

Medium, Source, and Campaign

Campaign, Content, and Term

Source, Content, and Term

 

2.

Which tags are standard Google Analytics campaign parameters?

  • utm_adgroup
  • utm_source
  • utm_medium
  • utm_content

 

3.

To quickly generate campaign tags, what tool should be used?

  • The Measurement Protocol
  • The Segment Builder
  • The URL Builder
  • The Goal Selector

 

4.

Which formats may be used to add a custom campaign parameter to a URL?

  • www.googlemerchandisestore.com/?utmcampaign=fallsale
  • www.googlemerchandisestore.com/?utm_campaign=fallsale
  • www.googlemerchandisestore.com/?utm_campaign=fall_sale
  • www.googlemerchandisestore.com/?utm_campaign = fall sale

 

5.

Which are examples of Goals in Google Analytics?

  • Making a purchase
  • Signing up for a newsletter
  • Completing a successful Google search
  • Submitting a contact information form

 

6.

When creating a Goal in Google Analytics, which are required?

  • Goal Name
  • Goal Type
  • Goal Slot ID
  • Goal Funnel Visualization

 

7.

If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?

  • /thankyou.html
  • /thankyou.php
  • /thankyou/receipt.php
  • All of the above

 

8.

Google Ads lets users advertise on which properties?

  • Google Search
  • Google Display Network
  • DoubleClick Campaign Manager
  • Google AdSense

 

9.

Enabling auto-tagging does what?

  • Adds Analytics tags to campaign URLs
  • Adds AdWords tags to campaign URLs
  • Adds campaign hyperlinks to website pages
  • Adds Analytics tracking code to website pages

 

10.

What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?

  • Campaigns
  • Keywords
  • Bid Adjustments
  • Destination URLs