CertificationAnswers

A custom audience is a type of remarketing list. What is NOT required to set this up?

 

• Universal Event Tracking (UET)
• Data management provider (DMP) access
• First-party customer data
• Software integration

 

Which potential statuses are available for review in the tracking status column under UET tags in Conversion Tracking?

 

• Unverified status

 

• Tag active

 

• Tag inactive

 

• All of the above

 

Explanation:

 

Tracking statuses in Bing Ads tell you if your conversion goal is working and configured properly.

For example unverified status means that Bing Ads hasn’t received any user activity data from the UET tag on your website. Note, that it can take up to 24 hours for Bing Ads to verify. If you see this status, you either have not added the UET tag tracking code to you website or there is an issue with the setup that you need to fix.

There are more possible statuses like No recent conversions, recording conversions, tag inactive etc.

 

 

 

 

You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?

 

• True

 

• False

 

How many managing customers can you grant access for on your account? (And likewise remove?)

 

• 2

 

• 3

 

• 4

 

• 5

 

• 6

 

 

Bing Ads categorizes clicks in three differerent ways. For which kind is your campaign billed?

 

• Standard-quality

 

• Low-quality

 

• Invalid

 

• None of the above

 

 

Universal Event Tracking (UET) is a mechanism for advertisers to do what?

 

• Determine your campaign conversion goals.
• Use a UET Tag Helper to reach your ROI goals.
• Report user activity on their websites to Microsoft Advertising
• None of the above

 

or

 

• Determine your campaign conversion goals.
• Use a UET Tag Helper to reach your ROI goals.
• Report user activity on their websites to Bing Ad.s
• None of the above