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Wade Owns HomeThings, A Shop That Sells Home Cash-And-Carry Goods. He Says He’s Interested In Expanding His Marketing Reach. You Suggest Running A Local Catalog Ad. What’s An Accurate Description Of Local Catalog Ads You Could Give Wade?

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Wade Owns HomeThings, A Shop That Sells Home Cash-And-Carry Goods. He Says He’s Interested In Expanding His Marketing Reach. You Suggest Running A Local Catalog Ad. What’s An Accurate Description Of Local Catalog Ads You Could Give Wade?

 

  • They’re information-dense full-color mailers.
  • They’re visually appealing, easy-to-browse ads.
  • They’re short text-based ads, delivered via SMS.
  • They’re geographically targeted ads, delivered via billboards.

 

Users Choose YouTube Because It Allows Them To Join An Online Community. This Allows YouTube Advertisers To Reach These Users Much More Effectively. What Are Two Other Reasons That Users Choose YouTube? (Choose 2.)

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Users Choose YouTube Because It Allows Them To Join An Online Community. This Allows YouTube Advertisers To Reach These Users Much More Effectively. What Are Two Other Reasons That Users Choose YouTube? (Choose 2.)

 

  • Users choose YouTub to engage with their favorite creators
  • Users choose YouTube to access a local cable provider.
  • Users choose YouTube to play games across platforms.
  • Users choose YouTube for rich and diverse content.

 

Amy’s Latest YouTube Advertising Campaign Was A Tremendous Success. She Saw More Activity Than She Anticipated, But She’s Not Certain Where All Of It Came From. She Knows This Data Would Help Her Improve Her Future Performance. How Can Amy Get The Information She Needs From YouTube Analytics?

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Amy’s Latest YouTube Advertising Campaign Was A Tremendous Success. She Saw More Activity Than She Anticipated, But She’s Not Certain Where All Of It Came From. She Knows This Data Would Help Her Improve Her Future Performance. How Can Amy Get The Information She Needs From YouTube Analytics?

 

  • She can check the inbound social media report.
  • She can download the referrer category report.
  • She can download the traffic sources report.
  • She can review the sources tied to each click.

 

Myra’s Newest Client Uses A CRM To Keep Track Of Customer Information. They’d Like To Use This Data To Engage Past Customers With A YouTube Campaign Promoting Their Newest Product Line. Which Intent Audience Solution On YouTube Should Myra Select For This Campaign?

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Myra’s Newest Client Uses A CRM To Keep Track Of Customer Information. They’d Like To Use This Data To Engage Past Customers With A YouTube Campaign Promoting Their Newest Product Line. Which Intent Audience Solution On YouTube Should Myra Select For This Campaign?

 

  • Customer Match and Similar Audiences
  • Consumer Direct and New audiences
  • Ideal Candidate and CRM audiences
  • General Purchase and Return audiences

 

Google Created The ABCDs Of YouTube To Help Advertisers Get The Most From Their Creatives. You Attract Attention From The Beginning, Brand Naturally And Meaningfully, And Connect With Your Viewer Through Emotion And Storytelling. What’s The Final Recommendation Contained In The ABCDs Of YouTube?

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Google Created The ABCDs Of YouTube To Help Advertisers Get The Most From Their Creatives. You Attract Attention From The Beginning, Brand Naturally And Meaningfully, And Connect With Your Viewer Through Emotion And Storytelling. What’s The Final Recommendation Contained In The ABCDs Of YouTube?

 

  • Determine what the viewer is interested in.
  • Start a dialog with the viewer based on the ad.
  • Direct clearly what you want the viewer to do.
  • Drive viewers to make decisions about a brand.

 

Google Created The ABCDs Of YouTube To Provide Advertisers With A Set Of Guidelines To Follow To Develop High-Impact Creatives. You Attract Users From The Very Beginning And Brand Naturally. Lastly, You Direct Them By Stating Clearly What You Want Them To Do. Which Recommendation Did We Leave Out?

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Google Created The ABCDs Of YouTube To Provide Advertisers With A Set Of Guidelines To Follow To Develop High-Impact Creatives. You Attract Users From The Very Beginning And Brand Naturally. Lastly, You Direct Them By Stating Clearly What You Want Them To Do. Which Recommendation Did We Leave Out?

 

  • Communicate with the viewer through third-party software.
  • Coordinate secondary marketing channels to follow-up.
  • Connect with the viewer through emotion and storytelling.
  • Create a connection by placing a cookie on their device.