CertificationAnswers

Carey Has Used Google Ads For Some Time, But He Recently Found He Doesn’t Have Time To Manage Multiple Campaigns Effectively. How Can Smart Shopping Campaigns Reduce Carey’s Google Ads Management Workload?

 

• By automating Carey’s ad placement and bidding
• By restricting Carey to basic templates with limited options
• By only allowing Carey to edit his ads once a month
• By notifying Carey after each sale

 

A Single Branch Of Shiny Shoes Has Been Operating Across North America Since 1917. A New Marketing Team Member Suggested They Look Into Local Inventory Ads. The Owner, Tim, Is Concerned About Where Potential Customers Might See The Ad. Where Can Tim Expect Consumers To Find His Local Inventory Ads?

 

• On a radio station anchored within 30 miles (48 km) of a Shiny Shoe’s location
• On a billboard anywhere in North America
• In Google search from a device within 30 miles (48 km) of a Shiny Shoes location
• In a Google search from a device anywhere in North America

 

Laura’s Website Data Shows That Visitors Place Items In Their Shopping Carts But Fail To Complete The Purchase. What Should Laura Do First To Up Her Conversion Rate?

 

• Ask for an email address from visitors so she can reach out with additional marketing.
• Make sure her checkout page is live and that purchases can be completed.
• Offer discounts to keep consumers from making their purchases elsewhere.
• Test a new brand identity and color scheme.

 

Julia Owns A Used Video Game Store. She’s Been Using Google Shopping Ads For A Few Months. Which Two Forms Of Data Are Easily Available For Julia To Continue Optimizing The Performance Of Her Campaigns? (Choose Two.)

 

• Benchmark data for comparisons across the competitive landscape
• The average age of consumers viewing each specific product
• Expected revenue for campaigns at various costs
• The number of clicks for each specific product

 

Ingrid Wants To Acquire A Lot Of Exposure For A New Product Line That She’s Launching. She Understands That She Can Reach A Significant Portion Of People On The Internet With The Help Of A Display Campaign. In What Way Will A Display Campaign Achieve Ingrid’s Marketing Goal?

• Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
• Her ads will appear above and below search results when people search for related keywords.
• A video summary of her product line will be automatically generated by the system and placed on YouTube.
• Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.

 

Explanation:

The correct answer is that a Display campaign will serve Ingrid’s ads on website content related to her business or her customers’ interests, based on her targeting decisions. This option aligns with Ingrid’s goal of acquiring exposure for her new product line because a Display campaign allows her to reach a significant portion of people on the internet. By displaying ads on relevant websites, Ingrid can effectively capture the attention of potential customers who are already engaged with content related to what she offers. The Display campaign leverages Google’s Display Network, consisting of millions of sites, blogs, and apps, reaching diverse audiences. By targeting websites related to her business or audience interests, Ingrid can tap into existing audiences, increasing engagement and potential conversion. The chosen option stands out from the incorrect choices as it explicitly emphasizes the use of a Display campaign, which focuses on showcasing image or text-based ads on websites. In contrast, the other options mention search results, video summaries, or Google Maps, which do not align with the goal of acquiring exposure through a Display campaign. With the ability to make specific targeting decisions, Ingrid can further tailor the campaign to her marketing goals. This includes targeting industry-specific sites, complementary product/service websites, or users interested in related topics, ensuring her ads are shown to the right audience in a contextually relevant manner. Ultimately, a Display campaign provides Ingrid with the opportunity to achieve her goal of acquiring exposure for her new product line by presenting ads on websites related to her business or her customers’ interests, bolstering visibility, engagement, and potential conversions.

 

Display Ads allows you to reach audience beyond Google Search. Google Display Network consist of millions websites where your ads can be shown. Display Ads campaigns are good option is you want to reach potential customers when they are browsing websites that are related to your product or services.