True or false? If you have an ideal customer profile, you don’t need buyer personas.
True
False
If you’re looking for a place to start with creating topic clusters and pillar pages, consider deconstructing your existing awareness- or consideration-stage offers into 10x content pillar pages.
If you’re looking for a place to start with creating topic clusters and pillar pages, consider deconstructing your existing awareness- or consideration-stage offers into 10x content pillar pages.
True
False
True or false? In the context of inbound, buyer personas and ideal buyer profiles are the same thing.
True or false? In the context of inbound, buyer personas and ideal buyer profiles are the same thing.
True
False
How can you see if people are searching for your client’s services during the early morning and evening hours?
How can you see if people are searching for your client’s services during the early morning and evening hours?
- Monitor reach and frequency data
- Run a keyword diagnosis
- Segment performance statistics by time
- Run a search terms report
Explanations:
Here are two examples of how to use segments to gain insights: 1. To determine whether mobile or computers give you a better ROI, segment your keywords by device. Then you might choose to adjust your bids accordingly. 2. To isolate patterns in an ad group’s performance, segment your table by time (day, week, or day of week, month, quarter or year). If you find that your ads perform best on a particular day of the week, then you may choose to modify your bids to boost that pattern.
Use time segments (such as hour of the day or specific months) to isolate changes in your performance. For example, if you segment your data according to the day of the week and find that your ad performance is dramatically different on Saturdays, you can modify your bids to account for the change in user behavior.
Read more here: https://support.google.com/adwords/answer/2370266?hl=en
Google Ads offers many powerful tools to analyze and optimize your campaigns. This allows you to make informed decisions.
One of the questions you could be asking yourself is when during the day your typical customers search for your products or services. This could be very important for adjusting your bids and optimizing campaigns for conversions. So, how can you see if people are searching for your client’s services during the early morning and evening hours?
The most straightforward way to do this is using segments. In Google Ads, you can use segments to sort data by time. In other words, you can see when clicks or conversions typically happens during the day.
Tip: Adjust your bids according to data making sure your ads appear during the times you receive most conversions.
True or false? If a lead flow only asks for a visitor’s email address,that’s enough information to create a useful record in the CRM.
True or false? If a lead flow only asks for a visitor’s email address,that’s enough information to create a useful record in the CRM.
True. An email address is enough information for the CRM to create a contact record where you’ll be able to see a full history of the pages that the visitor has viewed on your website. The CRM may also be able to find company information about the person and create a company record based on their email domain
True. If a person provides an email address, you’ll be able to send them an email to ask for more information. This is also a good opportunity to find out what products they’re interested in and attempt to make a sale.
False. An email address without a name is meaningless. At a minimum, your lead flows should collect name and email.
False. Lead flows should collect as much information as possible about a visitor. You should have a goal of having 5 to 10 fields in each lead flow.
Which of the following is the best technique for helping people progress through the buyer’s journey?
Which of the following is the best technique for helping people progress through the buyer’s journey?
Set goals based on the commission you want to earn this month
Don’t push people. If a prospect is moving slowly, move on to someone else.
Follow up multiple times a day
View the journey from the buyer’s perspective and focus on the tasks they need to accomplish