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Mina Owns A High-End Fashion Boutique And Has Seen Success With YouTube Advertising Over The Past Year. She’s Uncertain Which Type Of Bidding She Should Choose For Her TrueView For Action Campaign. She Has A Year’s Worth Of Conversion Data, But She’s Not Comfortable With That Cost-Per-Acquisition. Which Bidding Type Would Be Best In This Scenario?

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Mina Owns A High-End Fashion Boutique And Has Seen Success With YouTube Advertising Over The Past Year. She’s Uncertain Which Type Of Bidding She Should Choose For Her TrueView For Action Campaign. She Has A Year’s Worth Of Conversion Data, But She’s Not Comfortable With That Cost-Per-Acquisition. Which Bidding Type Would Be Best In This Scenario?

 

  • Target conversion share
  • Min cost-per-conversion
  • Target cost-per-conversion
  • Max Conversions

 

Ben’s Client Owns More Than 20 Vitamin Shops Around The Region And Has Seen Success With YouTube Advertising. Ben Has Recommended Store Visits For TrueView For Action As A Measurement Solution To Connect Online Influence To Offline Action. The Client Has Asked Ben To Explain Which Events Trigger A Store Visit. Which Two Events Trigger A Store Visit For TrueView For Action?

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Ben’s Client Owns More Than 20 Vitamin Shops Around The Region And Has Seen Success With YouTube Advertising. Ben Has Recommended Store Visits For TrueView For Action As A Measurement Solution To Connect Online Influence To Offline Action. The Client Has Asked Ben To Explain Which Events Trigger A Store Visit. Which Two Events Trigger A Store Visit For TrueView For Action?

 

  • Users who purchase a product from the website and visit a store within 90 days and users who clicked the ad and visited a location within 90 days
  • Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days
  • Users who skipped the ad before 10 seconds elapsed and visited a store within 30 days and users who hit the back button and visited a location within 30 days
  • Users who watch all of the ad and visit a location within 90 days and users who clicked the ad two or more times and visited a store within 90 days

 

Which Statement Is True About Location Extensions?

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Which Statement Is True About Location Extensions?

  • Location extensions can provide a messaging button that nearby potential customers can use for inquiries.
  • Location extensions replace traditional ads with a delivery focused on location-specific promotions.
  • Location extensions provide potential customers with the distance to your business location along with your ad.
  • Location extensions replace traditional ads with photos/images of your business locations.

 

Explanation:

Location extensions are a feature in digital advertising platforms that allow businesses to include additional information about their physical location within their ads. By enabling location extensions, businesses can provide potential customers with the distance to their establishment, making it easier for them to find and visit the store. This feature enhances the effectiveness of ads by providing relevant location details to users who may be interested in visiting the physical store or office. This added information can encourage customers to engage with the business and increase foot traffic, ultimately improving overall ad performance.

 

Measuring Conversion Actions Can Help You Better Understand How Users Connect With Your Brand. Which Are Two Conversion Actions You Can Measure? (Choose Two.)

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Measuring Conversion Actions Can Help You Better Understand How Users Connect With Your Brand. Which Are Two Conversion Actions You Can Measure? (Choose Two.)

 

  • Unsolicited walk-ins
  • Pageviews ***
  • Directory referrals
  • Subscription sign-ups

 

**** Google-side error. The correct answer should be 2 and 4 options. However due to a question format you can select only one option. Despite it indicates that you should choose two. After multiple testing we found that you have to select only “Pageviews” to get 100% correct score. Single option, not two. Google side errors happen. It’s not the only issue. We will update the file when/if it’s fixed. It is very unlikely they will fix it until the next big update. According to our experience. Same error in all supported languages.

 

Sidney Is In Her Google Account, Reviewing Her Campaigns And Attribution Reports. She Notices That The Number Of Total Conversions Reported In The Attribution Report Is Different Than The Number In The Campaigns Report. What Could Explain This?

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Sidney Is In Her Google Account, Reviewing Her Campaigns And Attribution Reports. She Notices That The Number Of Total Conversions Reported In The Attribution Report Is Different Than The Number In The Campaigns Report. What Could Explain This?

 

  • The attribution report doesn’t include website conversions.
  • The attribution report doesn’t include app conversions.
  • The attribution report doesn’t include phone number clicks conversions.
  • The attribution report doesn’t include imported Analytics goals/transactions.

Brenda Just Released A Mobile App For Her Business And Has Selected An Attribution Partner To Integrate With For In-App Conversion Tracking. What Else Must She Do To Complete The Conversion Tracking Setup?

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Brenda Just Released A Mobile App For Her Business And Has Selected An Attribution Partner To Integrate With For In-App Conversion Tracking.

What Else Must She Do To Complete The Conversion Tracking Setup?

 

  • Link her Google Play account to her Google My Business account.
  • Link her Google Firebird account to her Google Analytics account.
  • Link her Google Ads account and Google Analytics account.
  • Link her Google Play and Google Ads account.