CertificationAnswers

 

Research shows that mobile users expect to:

 

see the logo below the fold on mobile sites

 

tap the logo at the top of a mobile page to take them to a “Contact Us” page

 

tap the logo at the top of a mobile page to take them to new products

 

tap the logo at the top of a mobile page to take them back to the homepage

 

Explanation:

 

When mobile users navigate through a site, they want an easy way to get back to the homepage. In the study, participants usually expected tapping the logo at the top of a page to take them back to the homepage, and became frustrated if it didn’t work.

Read more here: https://support.google.com/partners/answer/7336289

 

 

 

How can you make the job a lot simpler for the browser?

 

Create more complex CSS

 

Follow the style guide

 

Add more parents

 

Change the selector to a class

 

 

 

 

Some users aren’t comfortable converting on their mobile device. What could be an action you can take to improve their experience?

 

Making your primary call-to-action buttons more prominent

 

Showing the desktop version of the site on mobile devices

 

Offering secondary call-to-action buttons, like social sharing

 

Asking the user to register to save their details

 

Explanation:

 

Mobile visitors may be researching to convert later, so offer a simple way to resume their journey on another device via social sharing, email, or save-to-cart functionality.

Not all participants were comfortable converting on their mobile device. Offer an easy way to save or share information across devices to keep users in your funnel.

Read more here: https://support.google.com/partners/answer/7336530

 

 

 

Which can be sacrificed to reduce the file size of an image?

 

quality

 

rendering speed

 

compression

 

color range

 

Explanation:

 

Finding the optimal settings for your image requires careful analysis along many dimensions: format capabilities, content of encoded data, quality, pixel dimensions, and more.

Experiment with optimal quality settings for raster formats: don’t be afraid to dial down the “quality” settings, the results are often very good and byte savings are significant.

Read more here: https://support.google.com/partners/answer/7336428