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What is a benefit of using executive reporting?

 

• • Cross-advertiser metrics displayed in terms of high-level concepts and colorful charts for easy presentation

 

• • Charts and tables that show metrics for attributes like ad copy

 

• • Full reporting on performance and conversion statistics in one dashboard

 

• • Reporting tools available exclusively for executive-level users

 

 

 

Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her tasks while still meeting her goals?

 

• Use a search engine management platform

 

• Take advantage of search engine optimization

 

• Reduce the number of keywords in the campaign

 

• Run promotions annually, instead of seasonally

 

 

 

What are the advantages of using DoubleClick Search to manage a large and complex campaign?

 

• Exclusive access to Google search advertising

 

• Centralized management and reporting with automated bid strategies

 

• Reduced cost

 

• The capability of running promotions on one engine at a time

 

 

 

Asa is ready to get started using DoubleClick Search to set up his first search campaign. What are the correct steps and order he needs to perform them in?

 

• Create advertiser; create engine account; create campaign; create ad groups; create ads and keywords

 

• Create ad groups; create campaign; create advertiser

 

• Create ads; create keywords; create engine account; create campaign

 

• Create engine account; create keywords; create ads; create campaign

 

 

 

What KPI and target metric should you select to get the most clicks possible within your $5,000 budget?

 

• Actions, Monthly spend

 

• Clicks, Return on advertising spend (ROAS)

 

• Actions, Cost-per-action (CPA)

 

• Clicks, Monthly spend