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Your new client, Top Chocolate Shop is considering using HubSpot to host their website. Which of the following would you tell them?
HubSpot has a Content Management System that’s built to make web content creation and editing easy.
HubSpot contains tools for building responsive and dynamic page, email, and blog templates.
HubSpot’s CMS integrates your content creation with HubSpot’s marketing analytics and sales tools.
All of the above.
When the strategist is running the planning workshop, which of the following is a great practice to encourage the client to upgrade to a larger engagement package?
Bring your sales rep into each workshop for them to explain the pricing of the other service packages.
Show them which action items on the wish list could be implemented this cycle if they were to upgrade.
Walk through what you’ve built for other clients who have already made the upgrade.
As a group, read through a number of blogs which outline new best practices your team could incorporate if the client upgrades.
Your team is in month 15 of continuous improvement with a manufacturing company. Your current theme is “expand,” and your team is focusing on building new digital products on their website. Your client is pushing to have your team create a new team member profile template and add all the company’s team members to the “About Us” page. Which of the following would be the BEST option to complete their request while still making progress on the initial goals?
Within a Hootsuite Analytics board, you can add a widget/metric, which is:
A) an executive-level overview of common, aggregated metrics.
B) an individual display of a specific metric.
C) a pre-set campaign template, targeted at specific social media objectives.
D) a tool for tracking the posts and conversations happening in your area.
E) a pre-set displays of Line Charts, Tables, and TreeMaps.
Before deciding on a campaign hashtag for your Hootsuite Campaign, be sure to _____________________________ and that the hashtag is short, easy to remember, and relevant to the campaign.
research it beforehand to ensure it’s not already in use
confirm your hashtag budget is in line with the the cost to secure it on your target networks
verify that it’s valid and already in use on all the social networks
confirm that you have the required budget to properly promote it with Google Ad Words
Mobile In Doubleclick Bid Manager Basics Assessment Answers, explore how DoubleClick Bid Manager makes it easy to set up and monitor your mobile campaigns. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.
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Mobile web
Mobile in-app
In-app interstitial
Mobile proximity
SWF
HTML5
SDK
Flash
Display Planner
Google Web Designer
Planning widget
Inventory Availability report
Resettable device IDs
International Mobile Equipment Identity (IMEI)
Brownies
Cookies
A cross-channel performance report, grouped by creative
A General report, grouped by environment
An audience performance report, filtered by device, grouped by environment
An Inventory Availability report, grouped by environment
Generate an audience performance report, filtered by device, grouped by environment
Run a cross-channel performance report, grouped by creative
Run a General report, filtered by environment, and grouped by URL/App
Generate an Inventory Availability report, filtered by mobile environments, and grouped by “device type”
The single-device conversions should be larger than the total cross-environment conversions, since they include everything
These extra conversions are detected across environments and devices, and were not attributed in the single-device conversions
Cross-environment conversions should never exceed the single-device conversion, submit a ticket to support
The video metrics sometimes aggregate stops, pauses, and starts, making the cross-environment totals higher
Wi-Fi
Carrier
Operating system
App collections
They run on mobile apps and require specific code adjustments to support ad serving and tracking
They run in a custom-built mobile app that your developer created
They run on a browser installed on a mobile device
They run inside premium mobile apps that are aligned with your brand
Customers that are near cellular network towers
Customers that are on the latest Android operating system
Customers that are nearby targeted locations
Customers that are running your mobile app
Serve mobile ads to a single device ID
Focus on premium ads to reach a broad audience
Serve retail coupons as mobile interstitials
Promote the mobile app on brand relevant mobile apps
The cross-device conversion ensures the user interacted with the ad, by either a click or video play
Cross-device conversions include interaction values for measuring time to purchase
Cross-device has unique targeting parameters based on geography
The cross-device conversion report shows activity for a single user across both app and web environments as well as across devices
Use tracking pixels to obtain customer contact information and then send an email blast
Build audience lists based on users who have visited mobile webpages that are pixeled
Focus on premium ads and reaching an even broader audience
Exclusively target users on Android devices
The mobile site’s purchase pathway must match the pathway on desktops
A mobile website requires a device ID
The mobile site always includes bandwidth intensive creatives
An optimized mobile site is ideal for screens of various sizes
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