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Fifth Season is a good fit for an inbound retainer.

 

True – the prospect meets the secondary criteria of the Prospect Fit Matrix

 

True – the prospect meets the primary criteria of the Prospect Fit Matrix

 

False – you do not know enough about the prospect to make this decision

 

False – the prospect does not meet the primary criteria of the Prospect Fit Matrix

 

 

 

True or false? In order to use the Prospect Fit Matrix, you must have a conversation with the prospect first.

 

True

 

False

 

After working in higher education for years, you’ve decided to start your own agency. You want to work with clients in the same industry that you’re familiar with. Which lead generation strategy would be the fastest way to get started selling retainers?

 

Targeting locally

 

Focusing on target accounts

 

Looking to existing relationships

 

Targeting by vertical

 

Fill in the blanks: Your _________ describes the type of person you are targeting, whereas your _________ describes the type of company.

 

target customer, target segment

 

target customer, ideal buyer profile

 

ideal buyer profile, buyer persona

 

buyer persona, ideal buyer profile

 

Your friend sends you a link to a company who they think would be a good fit for a retainer with your agency. Your friend has worked with this company before and told you that they’re already excited about working with you. You start looking at the company’s website and you notice that they meet a lot of the secondary criteria of the Prospect Fit Matrix, but they don’t sell something that involves a considered purchase process. Based on the Prospect Fit Matrix, are they a good fit for an inbound retainer?

 

Yes, they already want to work with you, and as long as a prospect meets at least one of the primary fit characteristics they are probably a good fit.

 

No, the primary criteria is the most important in determining prospect fit. Even though they meet some secondary criteria, they are unlikely a good fit.

 

Yes, both the primary and secondary criteria is important in determining prospect fit and since they meet the majority of these, they are a good fit.

 

No, a prospect must meet all of the primary and secondary criteria to be considered a good fit.

 

 

True or false? You’re talking with another HubSpot Agency Partner and you start talking about your ideal buyer profiles. Since you are both HubSpot Agency Partners, you should have the same ideal buyer profile.

 

True

 

False