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If you are unable to find your ad in the Bing Network results pages, why should you first examine the Impressions column in the Bing Ads data summary tables?

December 25, 2017 By CertificationAnswers

If you are unable to find your ad in the Bing Network results pages, why should you first examine the Impressions column in the Bing Ads data summary tables?

It tells you why your ad has been disapproved.
It tells you whether your campaign is active.
It shows the total number of clicks your ad has received.
It tells you if your ad is being displayed, even if you can’t find it.

If you are unable to find your ad in the Bing search results pages why should you first examine the Impressions column in the Microsoft Advertising data summary tables?

It tells you why your ad has been disapproved.
It tells you whether your campaign is active.
It shows the total number of clicks your ad has received.
It tells you if your ad is being displayed, even if you can’t find it.

You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?

December 25, 2017 By CertificationAnswers

You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?

True

False

Explanation:

You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view.

To add, in the Manager pane, you can switch between views of campaigns, ad groups, ads, and keywords.

You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?

Get the Answer of ✅?✅ You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?

If your ad rank is low even though your click-through rate is high, what should you do to improve your campaign?

December 25, 2017 By CertificationAnswers

If your ad rank is low even though your click-through rate is high, what should you do to improve your campaign?

Decrease your keyword bid prices.

Increase your keyword bid prices.

Place your ads in different ad groups.

Reassess your keyword selection.

If your ad rank is low even though your click-through rate is high, what should you do to improve your campaign?

Get the Answer of ✅?✅ If your ad rank is low even though your click-through rate is high, what should you do to improve your campaign?

For what does Bing Ads charge you?

December 25, 2017 By CertificationAnswers

For what does Bing Ads charge you?

Each time your ad is displayed on the search results page.
Each time a customer makes a purchase from your website.
Each time a searcher types in one of your keywords.
Each time a customer clicks your ad.

Explanation:

PPC means pay each time a customer clicks on the ad.

For what does Bing Ads charge you?

Get the Answer of ✅?✅ For what does Bing Ads charge you?

Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

December 24, 2017 By CertificationAnswers

Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

A) Cost-per-view (CPV)

B) Cost-per-thousand-impressions (CPM)

C) Cost-per-click (CPC)

D) Cost–per–acquisition (CPA)

Explanations:

Target cost-per-acquisition (CPA) is an automated bid strategy that lets you tell AdWords the amount that you’re willing to pay for a conversion. AdWords then automatically sets your bids to give you as many conversions as possible at your targeted cost per acquisition

Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. T

Source

Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

Which bid strategy should Sara use if her goal is to get more people to call her local catering busi

Get Answers ✅✅✅ Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

December 20, 2017 By CertificationAnswers

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

Increase the daily budget and add text ads with clear call-to-actions like “Buy now”

Use a balanced combination of broad-, exact-, and phrase-matched keywords

Add affinity audiences targeting people interested in green living and beauty

Target large metropolitan areas where people are more likely to encounter her product

Increase the daily budget and add text ads with clear call-to-actions like “Buy now”

Use a balanced combination of broad-, exact-, and phrase-matched keywords

Add display ads and affinity audiences targeting people interested in green living and beauty

Target large metropolitan areas where people are more likely to encounter her product

Explanations:

All answers are correct if we ask “what changes CAN you make”, as all of them are likely to improve the results. Keeping in mind that we can run text ads on Display Network also. If a question was like “what would be the first step you should take…”or similar, there would be no doubts.. You should always try to narrow and optimize your audience. But from practical side, you should NEVER decide on possible results without testing. In other words, you never know if people interested in “green living” is a better audience than people leaving in “large metropolitan” areas. Test first, analyze and decide after.

Source

Select from these audiences to reach potential customers at scale and make them aware of your business.

These audiences were built for businesses currently running a TV ad who would like to extend the reach of a TV campaign to an online context for an efficient price.