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To give your app users the ability to open your app directly from other apps by clicking a link, you should use:.

• app index
• custom deep links
• location extension
• website deep link

Explanation:

A custom deep link lets app users open the app directly from other apps by clicking a link. This link takes you directly to the YouTube app download page in Google Play.

Read more here: https://support.google.com/partners/answer/6209162

Mobile app engagement campaigns are a great choice for advertisers focused on getting people who’ve installed their app to try the app again, or open it and take specific action. These ads allow flexibility for counting conversions, bidding, and targeting.

It’s extremely important for an advertiser to re-engage with someone who’s already downloaded an app in order to try to prevent it from being abandoned. With app engagement ads, advertisers can show customized ads to people who already have the app, thereby driving them back into it.

How app engagement campaigns work on the Display Network

App engagement campaigns on the Search Network are available only for Android apps. These campaigns work best for apps with a substantial number of users, since ads are only shown to people who have the app. To get more people to download your app, you can create a mobile app install campaign.

About deep linking

A type of destination URL in an ad that takes people to a specific page in an app.

• For ads on the web, you can use a simple destination URL, such as www.example.com, to send people to your website landing page. To send people straight to an a product page on that website, you could use a different URL, with a little more information: www.example.com/product_1234. For mobile apps, these URLs are called deep links.
• For your destination URL in app engagement ads, you can use a link that just opens your app, or a deep link that will send people directly to a specific screen in your app. Tracking parameters are allowed for these links.
• Deep links are not automatically set up when you create your app, and they work differently on iOS and Android. For app engagement campaigns on the Search Network, we generate an app URI using your deep link so that your ads are compatible with Google Search.

Types of deep links

Where is deep linking available?

For Google Display ads (AdMob), only custom deep links are allowed. This will be the destination URL of your ad.

For Google Search ads, you can convert either a custom or a website deep link into an app-indexing deep link. The app-indexing deep link is your ad’s destination URL.

If you plan to advertise on both Display and Search, we recommend creating a custom schema for your app.

Advertisers must have their app coded to allow for this, and there are many different ways to set this up within an app.

https://www.youtube.com/watch?v=Ed2IQO66zKQ

If an advertiser wants to run a Display Network campaign, which tool should she use to get targeting ideas and estimates?

1.  A)  Display Keyword Planner
2.  B)  Display Ad Builder
3.  C)  Display Planner
4.  D)  Display Ad Preview and Diagnosis

Explanation:

Display Planner shows you the potential reach and cost of targeting ideas to help you plan your Display Network campaigns. The forecasts can help you understand how your ad groups could perform and historical costs can guide you to the ideas that are within your budget.

Read more here: https://support.google.com/adwords/answer/3056115?hl=en

Source

Display Planner shows you the potential reach and cost of targeting ideas to help you plan your Display Network campaigns. The forecasts can help you understand how your ad groups could perform and historical costs can guide you to the ideas that are within your budget.

You can save your plan directly to your AdWords account as a new campaign or as an addition to an existing campaign or ad group. You also have the option to download your plan to review or update at a late time.

This article describes the basic features of Display Planner, including targeting ideas, placement ideas, and forecasting.

Before you begin

If you haven’t used Display Planner before, read About Display Planner first.

Getting started

You can find Display Planner at the top of your AdWords account, under Tools. When you first open Display Planner, you’ll have a choice of four options to start building your campaign. In each section, you’ll enter your campaign language and location targeting, bid type, and ad format filters.

Find new targeting ideas

Search for new targeting ideas using a phrase, website, or category. Choose this option to get started with a broader selection of targeting ideas. You’ll enter keywords, topics, or websites that you think are likely to match your customer interests, and your landing page. That will get Display Planner started with the types of targeting and keywords that can build the foundation of your campaign.

Find top placements by location.  In this section, you’ll enter your campaign location and language targeting, bid type, your available ad formats, and topics that are relevant to your business. Using this info, Display Planner will show you the top Display Network inventory for your campaign.

See insights and forecasts for your targeting

In these two sections, you’ll still enter your campaign targeting, bidding, and ad formats. However, to get insights and forecasts specific to targeting you’ve already created, you can add in your existing targeting methods. You can either upload an existing Display Planner plan as a CSV file, or enter your targeting criteria (one per line) in the box. Here’s how these should look:

• Keywords: Search phrase. Example: flight discounts
• Placements: Web URL. Example: placement.com
• Topics: Topic:<ID>. Example: Topic:1234
• Interests: Interest:<ID>. Example: Interest:80001
• Android apps: mobileapp:2-<ID>. Example: mobileapp:1-234567891
• Mobile app categories: mobileappcategory:<ID>. Example: mobileappcategory:60008

Get inventory details for your targeting. Here you can enter targeting criteria or upload from a previous plan you’ve made. Once you click Get inventory details, you’ll see inventory data for your targeting ideas. You can then choose to add targeting details like placements and demographics to your plan.

Get performance forecasts for your targeting. Like above, you can also enter targeting criteria or upload from a previous plan you’ve made. Once you click Get performance forecasts, you’ll see a graph of your plan’s potential performance based on bid and budget. You can adjust this graph several ways:

• Enter various bids and budgets in the boxes above.
• Adjust the “Campaign targeting”, “Bid strategy”, and “Filters” sections on the side.
• Click a point on the graph to select that bid.

To add more ideas, click the grey Back to ideas button at the top of the page.

https://www.youtube.com/watch?v=oAhiPqPHdHs

In AdWords, you can create and manage video campaigns targeting mobile devices by using:

1.  A)  “mobile app engagement” campaigns
2.  B)  “mobile app installs” campaigns
3.  C)  video campaigns
4.  D)  “Masthead video” campaigns

Explanation:

In AdWords, you can create compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites. Available video ad formats include: TrueView in-stream ads, TrueView video discovery ads, and bumper ads.

Video campaigns let you show video ads on their own or within other streaming video content on YouTube and across the Google Display Network.Option available to target by operating systems, device models, carriers, and wireless networks

Read more here: https://support.google.com/adwords/answer/6340491

https://www.youtube.com/watch?v=xjUeDhvy_c4