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Ms. Dent wants to use Google Forms and Google Sheets to collect and track different aspects of her students’ work. Use drag and drop to show how she could use these Google tools efficiently.

September 17, 2017 By CertificationAnswers

Ms. Dent wants to use Google Forms and Google Sheets to collect and track different aspects of her students’ work. Use drag and drop to show how she could use these Google tools efficiently.

A) Create a gradebook to track student scores

B) Check class understanding of a topic

C) Protect collected data from change

D) Collect anonymous feedback

E) Analyze trends on a record of books read by students

https://www.youtube.com/watch?v=d9lfPo9mBEw

Ms. Jones has divided her class into groups to work on different geography projects. Each group will present their project to the class using Google Slides. What are some benefits of using Slides in the classroom?

September 17, 2017 By CertificationAnswers

Ms. Jones has divided her class into groups to work on different geography projects. Each group will present their project to the class using Google Slides. What are some benefits of using Slides in the classroom?

Students can import and edit a video directly in a slide without additional software

Students can browse and copy slides created by any student at any other school

Students can export the completed presentation as a flash animation

Students can make their own copy of the slide deck from a shared link

Students can collaborate on the slide deck at the same time

https://www.youtube.com/watch?v=hhlIaq9Sdq4

Students already familiar with a web-connected world will feel immediately at home with Google Classroom. What benefits will they enjoy from their assignments going online? (Select 3 answers.)

September 17, 2017 By CertificationAnswers

Students already familiar with a web-connected world will feel immediately at home with Google Classroom.

What benefits will they enjoy from their assignments going online? (Select 3 answers.)

Students can discuss assignments in a collaborative environment
Students can choose to have assignment results sent directly to their phone as a text message
Students can view each other’s assignments if they need ideas
If students are sick from school they can cancel pending assignments from home using the Cancel button
Assignments and resources are kept organized in one place
Students can see at a glance when assignments are due

Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?

September 17, 2017 By CertificationAnswers

Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?

App promotion ads

Shopping ads / Product Listing Ad

Image ads

Sitelink extensions

Explanation:

If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads.

There are no such thing as the best ad format for all advertisers. The ad format you choose will depend on your goals, product type, budget, and many other factors.

As a general rule, Shopping ads are the best for ecommerce websites selling physical products. Children’s games for example. But note, that this niche is very competitive, using placement targeted image ads could be also a good option. Of course, if you have “large inventory” as in given question, Shopping ads will be much easier to set up.

If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads.

Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

September 17, 2017 By CertificationAnswers

Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

the daily budget you’ve set

your historical conversion rate

the expected impact of extensions and other ad formats

the search ranking of your website

Explanation:

A value that’s used to determine your ad position (where ads are shown on a page) and whether your ads will show at all. Ad Rank is calculated using your bid amount, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats.

Ad Rank is a value that’s used to determine your ad position. or whether your ads will show at all. AdWords recalculates this value each time your ad is eligible to appear and competes in an auction.

AdWords calculates Ad Rank using your bid amount, your ad quality (including expected clickthrough rate, ad relevance, and landing page experience), the Ad Rank thresholds, the context of the person’s search, and the expected impact of extensions and other ad formats.

When estimating the expected impact of extensions and ad formats, AdWords considers the ad relevance, clickthrough rates, and the prominence of the extensions or formats on the search results page. As a result, you can still win a higher position at a lower price with highly relevant keywords and ads.

Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

September 17, 2017 By CertificationAnswers

Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

Undo and redo multiple changes while editing his campaigns

Refresh data to reflect the latest statistics on his cost-perclick (CPC) campaign

Mange, edit, and view multiple accounts at the same time

Copy or move items between ad groups and campaigns

Explanation:

Any advertiser with any size account can use AdWords Editor, but it’s especially useful for accounts with multiple campaigns and long lists of keywords or ads. For example, you can:

Use bulk editing tools to make multiple changes quickly.
Export and import files to share proposals or make changes to an account.
View statistics for all campaigns or a subset of campaigns.
Manage, edit, and view multiple accounts at the same time.
Search and replace text across ad groups or campaigns.
Copy or move items between ad groups and campaigns.
Undo and redo multiple changes while editing your campaigns.
Make changes in draft before uploading them to your account.
Keep working even when you’re offline.