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If you’d like your ads to show on certain sites across the Internet, you can add these websites as:

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If you’d like your ads to show on certain sites across the Internet, you can add these websites as:

 

Placements

 

Audiences

 

Keywords

 

Topics

 

 

Explanation:

Locations on the Display Network where your ad can appear. Examples include relevant websites and apps that partner with Google to show ads. A Display Network placement can refer to several things, such as an entire website, a subset of a website (such as specific pages from that site), an individual ad unit positioned on a single page, a video, a mobile phone app and more. You can choose specific locations by adding managed placements. You can also let Google choose relevant automatic placements for you based on your keywords.

 

You can choose specific locations by adding managed placements. You can also let Google choose relevant automatic placements for you based on your keywords or other targeting methods.

Read more here: https://support.google.com/adwords/answer/53215

 

 

Doubleclick Dynamic creative basics – Academy for Ads

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Doubleclick Dynamic creative basics – Academy for Ads

Dynamic Creative is DoubleClick’s most versatile solution for serving data-driven creatives — learn how they work and how to set up your own dynamic campaign. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

 

B1

    • What’s the basic goal of an advertiser’s dynamic creative strategy?

 

Get Certified Now!

 

A2

    • How can advertisers bypass the step of adding the code from the Generate Code screen into their HTML5 creative?

E3

  • How do DoubleClick impressions capture information about the viewers advertisers wants to reach?

  • B4.

  • Which is the correct order for launching a dynamic campaign?

  • E5.

  • What are data insights for DoubleClick advertisers?

  • A6.

  • Where does the advertiser’s dynamic creative data feed live?

  • D7.

  • Which DoubleClick products can serve creatives?

  • D8.

  • What three types of audiences are available to DoubleClick advertisers to help them reach their audiences with the right message at the right moment?

  • C9.

  • Where can advertisers define all the different versions of a DoubleClick dynamic creative?

 

  • C10.

  • What’s one way DoubleClick Dynamic Creative saves advertisers’ time?

Get Certified Now!

 

Asking the client, “Is there anything else you want to be sure we discuss during our meeting?” is:

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Asking the client, “Is there anything else you want to be sure we discuss during our meeting?” is:

 

a good idea, because you get the client’s input which makes the client feel like he is being listened to.

 

a bad idea, because it gives the client unnecessary control of the meeting.

 

a good idea, but only if you know the client will not bring up any concerns.

 

a bad idea, because the client may feel you do not know what you are doing.

 

https://www.youtube.com/watch?v=8HsKfHsSXiI

 

You have a meeting with a new client. Why would it be a good idea to share anonymized data (such as conversion rate and cost-per-conversion) from some successful clients in the same industry as this client?

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You have a meeting with a new client. Why would it be a good idea to share anonymized data (such as conversion rate and cost-per-conversion) from some successful clients in the same industry as this client?

 

To be so convincing that the client has no choice but to buy, because you know he enjoys looking at data

 

To sound smarter and show the client that you are more knowledgeable than he originally thought you were

 

To make the meeting last longer, so the client feels even more invested in the solution

 

To stimulate dialogue with the client so he becomes more excited about your ideas and the potential growth his business could see

 

Explanation:

Stimulate dialogues with client and try to share share anonymized data from some successful clients in the same industry as this client. This could be conversion rate, number of approx leads and cost-per-conversion. This data will excite your client about your idea and the potential growth his business could see.

 

https://www.youtube.com/watch?v=7XL7zxI3n4w

 

“I can see how that would be frustrating” and “That is a valid concern. Many of my clients have expressed that same concern before starting their campaign” are both examples of speaking with a concerned client. These types of responses are:

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“I can see how that would be frustrating” and “That is a valid concern. Many of my clients have expressed that same concern before starting their campaign” are both examples of speaking with a concerned client. These types of responses are:

 

beneficial because clients buy from sales representatives they like.

 

helpful because they let the client know her concern is valid and can help lower her resistance.

 

only beneficial when speaking with a client that is more emotional versus logical.

 

not beneficial, because clients do not need reassurance.

 

https://www.youtube.com/watch?v=8x_CPldClNI

 

When covering the agenda at the beginning of a meeting, stating the purpose should be:

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When covering the agenda at the beginning of a meeting, stating the purpose should be:

 

avoided, unless the client asks you why he is meeting with you.

 

client-oriented to let the client know what he will gain from meeting with you.

 

as fast as possible, so the client does not realize he is going to be sold.

 

quickly covered, so the client knows you are still in control.

 

Explanation:

Meeting agenda should be client oriented. So that client can understand what they will have after meeting with you. Discuss all the problems and out comes in the meeting.

 

https://www.youtube.com/watch?v=sKnnOjUdTrQ