Which of the following criteria could NOT be used for a Dynamic Remarketing audience?
- Users who viewed your homepage
- Users who viewed a search result page on your website
- Users who viewed product detail pages
- Users who returned an item they purchased
What criteria could not be used to create a Dynamic Remarketing audience?
- Users who viewed a search result page on your website
- Users who viewed product detail pages
- Users who viewed your homepage
- Users who returned an item they purchased
Explanation:
you can implement Dynamic Remarketing by using the preconfigured All Users list, creating more narrowly targeted lists lets you focus your ad content and budget where it will have the most impact. For example, users who have already added items to their shopping carts might need just a reminder or incentive to complete their transactions, while users who have only viewed the products may need more convincing about the overall value of the products.
By following the same procedure you use to create Remarketing Audiences, you can build segment-based Dynamic Remarketing Audiences using your new dimensions.
Read more here: https://support.google.com/analytics/answer/3457161
After you’ve updated your tags with the vertical attributes you want to use, those attributes are then available in Analytics, and you can use them to create your Remarketing Audiences.
Target users based on where they are in the conversion funnel
You can create user-based Remarketing Audiences in Analytics that identify users in various levels of the conversion funnel. While you can implement Dynamic Remarketing by using the preconfigured All Users list, creating more narrowly targeted lists lets you focus your ad content and budget where it will have the most impact. For example, users who have already added items to their shopping carts might need just a reminder or incentive to complete their transactions, while users who have only viewed the products may need more convincing about the overall value of the products.
By following the same procedure you use to create Remarketing Audiences, you can build segment-based Dynamic Remarketing Audiences using your new dimensions:
- General users (for example, users who viewed your home page, or any of your category or product pages)
- Product searchers (for example, users who viewed any of your search-results pages)
- Product viewers (for example, users who viewed any of your product lists, or who viewed specific product-detail pages)
- Conversion abandoners (for example, users who viewed their shopping carts, but didn’t view the purchase-confirmation page)
- Past converters (users who have viewed the purchase-confirmation page)
In the Last Interaction attribution model, the last touchpoint—in this case, the Direct channel—would receive 100% of the credit for the sale.
In the Last Non-Direct Click attribution model, all direct traffic is ignored, and 100% of the credit for the sale goes to the last channel that the customer clicked through from before converting—in this case, the Email channel.
In the First Interaction attribution model, the first touchpoint—in this case, the Paid Search channel—would receive 100% of the credit for the sale.
In the Linear attribution model, each touchpoint in the conversion path—in this case the Paid Search, Social Network, Email, and Direct channels—would share equal credit (25% each) for the sale.
In the Time Decay attribution model, the touchpoints closest in time to the sale or conversion get most of the credit. In this particular sale, the Direct and Email channels would receive the most credit because the customer interacted with them within a few hours of conversion. The Social Network channel would receive less credit than either the Direct or Email channels. Since the Paid Search interaction occurred one week earlier, this channel would receive significantly less credit.
In the Position Based attribution model, 40% credit is assigned to each the first and last interaction, and the remaining 20% credit is distributed evenly to the middle interactions. In this example, the Paid Search and Directchannels would each receive 40% credit, while the Social Network and Email channels would each receive 10% credit.