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In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

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In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

 

TRUE

 

FALSE

 

Explanation:

In the Multi-Channel Funnel Reports, all the channels are credited according to the roles they play in conversions—how often they assisted and/or completed sales and conversions.

Read more here: https://support.google.com/analytics/answer/1191180

 

In Analytics, conversions and Ecommerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted. But what role did prior website referrals, searches, and ads play in that conversion? How much time passed between the user’s initial interest and his or her purchase?

The Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels (i.e., sources of traffic to your website) work together to create sales and conversions.

For example, many people may purchase on your site after searching for your brand on Google. However, they may have been introduced to your brand via a blog or while searching for specific products and services. The Multi-Channel Funnelsreports show how previous referrals and searches contributed to your sales.

Conversion paths

The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction. By default, only interactions within the last 30 days are included in conversion paths, but you can adjust this time period from 1-90 days using the Lookback Windowselector at the top of each report. Conversion path data include interactions with virtually all digital channels. These channels include, but are not limited to:

  • paid and organic search (on all search engines along with the specific keywords searched)
  • referral sites
  • affiliates
  • social networks
  • email newsletters
  • custom campaigns that you’ve created, including offline campaigns that send traffic to vanity URLs

To learn how these channels are displayed in reports, read About MCF Channels.

 

https://www.youtube.com/watch?v=PP13EWtIgGg

 

What type of data does Google Analytics prohibit you from collecting?

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What type of data does Google Analytics prohibit you from collecting?

 

Product SKU(s)

 

Purchase amount

 

Personally identifable information

 

Billing city

 

Explanation:

The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics. PII includes any data that can be used by Google to reasonably identify an individual, including (but not limited to) names, email addresses, or billing information.
Read more here: https://support.google.com/analytics/answer/6004245

 

The Google Analytics security and privacy principles summarize the steps we take to help keep your data protected.

Google Analytics privacy policy

At Google, we are keenly aware of the trust you place in us and our responsibility to keep your privacy and data secure. As part of this responsibility, we let you know what information we collect when you use our products and services, why we collect it, and how we use it to improve your experience. The Google privacy policy & principles describes how we treat personal information when you use Google’s products and services, including Google Analytics.

Privacy controls

Google provides the following controls to website owners who have implemented Google Analytics and to website users to provide more choice on how their data is collected by Google Analytics.

  • Google Analytics opt-out browser add-on Website users that don’t want their data reported by the Google Analytics JavaScript can install the Google Analytics opt-out browser add-on. This add-on instructs the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) to prohibit sending information to Google Analytics. The browser add-on is available for most modern browsers. The Google Analytics opt-out browser add-on does not prevent information from being sent to the website itself or to other web analytics services. Learn more about the Google Analytics opt-out browser add-on.
  • Disable Google Analytics and implement independent opt-out controls Website owners using the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) can disable tracking on a page without having to remove the Google Analytics JavaScript snippet. Site owners that use this method can also build their own notifications and controls for site users, or implement privacy controls built by third-party developers. Learn more about how site owners can disable tracking.
  • Ads Settings Some sites using Google Analytics implement the Remarketing with Google Analytics feature, which makes use of the Google advertising cookies. Users can opt-out of this feature and manage their settings for this cookie using the Ads Settings.
  • Google Analytics SDK and Measurement Protocol notice and opt-out The owners of any site, app, or other digital device or service that implements any alternative collection method and/or feature via the Google Analytics SDK or the Measurement Protocol are required by our policies to provide notice and offer a choice (such as an opt-out) to users.
  • Google Account settings As of June 28, 2016, Google users have the option to review settings that give them more control over data collected about web and app activity on Google partner sites. At this time, these settings have no effect on Google Analytics product capabilities, terms of service, privacy policy, data security, or data sharing policies.

 

https://www.youtube.com/watch?v=DpekiXThOKs

 

Once you have deleted a view, you have a limited number of days to restore that view.

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Once you have deleted a view, you have a limited number of days to restore that view.

 

True

 

False

 

Explanation:

A view is permanently deleted 35 days after being moved to the Trash Can. Once deleted, the view is gone, and we are not be able to retrieve any historical data or reinstate the reports. This includes any setting and configuration preferences, like Goals and user permissions, but does not include data saved at the property or account level.

Read more here: https://support.google.com/analytics/answer/1009621

 

You must have Edit permission to move a view to the Trash Can. To move a view to the Trash Can:

  1. Sign in to Google Analytics..
  2. Click Admin, and navigate to the view you wish to delete.
  3. In the VIEW column, click View Settings.
  4. Click Move view to Trash Can.
  5. Click Move view to Trash Can in the confirmation message.

 

https://www.youtube.com/watch?v=a0CPWrpT4Ew

 

Where in the HTML of your webpage should you place your Analytics tracking code?

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Where in the HTML of your webpage should you place your Analytics tracking code?

 

Just after the opening <body> tag of your website

 

Just before the closing </body> tag of your website

 

Just before the closing </head> tag of your website

 

Just after the opening <head> tag of your website

 

Explanation:

You just need to paste the entire snippet into the HTML on your web pages, just before the closing </head>tag.
Read more here: https://support.google.com/analytics/answer/1008080

 

The first step to setting up tracking for a website is to create an Analytics property. Create one Analytics property for each website you want to track.

Creating an Analytics property generates a tracking ID and a JavaScript tracking code snippet. The next step to set up tracking for a website is to do one of the following:

  • Add the entire tracking code snippet to each web page you want to track. Add the tracking code snippet just before the closing </head>tag on each page.

    OR

  • Enter the tracking ID into a field that asks for the Google Analytics tracking ID. (For some web-hosting services, you don’t need to add the entire tracking code snippet to each web page on your site. Instead, you’ll simply need to enter the tracking ID into a field. If this field exists, you can usually find it in the “Admin” or “Analytics” section of your web hosting. For more information, read “Web-hosting service”, under Find the setup for the type of property you’re tracking, below.)

Find your tracking ID and tracking code snippet

To find the tracking ID and code snippet:

  1. Sign in to your Analytics account.
  2. Click Admin.
  3. Select an account from the menu in the ACCOUNT column.
  4. Select a property from the menu in the PROPERTY column.
  5. Under PROPERTY, click Tracking Info > Tracking Code.
    • Your tracking ID and property number are displayed at the top of the page.
    • The tracking code snippet for your website is displayed under Website tracking.

 

https://www.youtube.com/watch?v=bVfKxp0M6j0

 

Google Analytics filters are applied in the order in which they are set in your view.

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Google Analytics filters are applied in the order in which they are set in your view.

 

TRUE

 

FALSE

 

Explanation:

By default, view filters are applied to the data in the order in which the filters were added. So, if there are existing filters for a view, your new filter is applied after them.

Read more here: https://support.google.com/analytics/answer/1034823

 

You can create filters at the account level, and then apply them to one or more views.

You can create filters at the view level that apply only to that view, and you can manage account-level filters that have been applied to the view.

Permissions

Users who have Edit permission at the account level can:

  • Create/edit filters at the account level
  • Create/edit filters at the view level
  • Apply filters to any view in the account

Users who have Edit permission at the view level can:

  • Apply existing filters to or remove them from that view, but cannot create new filters or edit existing filters

Create a filter at the account level

To create a filter at the account level:

  1. Sign in to Google Analytics..
  2. Click Admin, and navigate to the account in which you want to create the filter.
  3. In the ACCOUNT column, click All Filters.
  4. Click + New Filter. (If this button is not visible, you do not have the necessary permission.)
  5. Select Create new Filter.
  6. Enter a name for the filter.
  7. Select Predefined filter to select from the predefined filter types.
  8. Select Custom filter to construct a custom filter from the options we provide. If you create a custom filter, consult our definitions of the filter fields.
  9. From the Available views list, select the views to which you want to apply the filter, then click Add.
  10. Click Save.

By default, view filters are applied to the data in the order in which the filters were added. So, if there are existing filters for a view, your new filter is applied after them. Follow the instructions to change the filter order for a view, below.

 

 

To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

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To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

 

Data Import

 

The Networking Protocol

 

Browser cookies

 

The Measurement Protocol

 

Explanation:

The Measurement Protocol lets you send data to Analytics from any internet-connected device. It’s particularly useful when you want to send data to Analytics from a kiosk, a point of sale system, or anything that is not a website or mobile app
Read more here: https://support.google.com/analytics/answer/6086079

 

A standard set of rules for collecting and sending hits from any internet-connected device to Analytics.

The Measurement Protocol lets you send data to Analytics from any internet-connected device. It’s particularly useful when you want to send data to Analytics from a kiosk, a point of sale system, or anything that is not a website or mobile app. Because, while the Analytics JavaScript and mobile SDKs automatically build hits to send data to Analytics from websites and mobile apps, you must manually build data collection hits for other kinds of devices. The Measurement Protocol defines how to construct the hits and how to send them to Analytics.

Measurement Protocol Overview

The Google Analytics Measurement Protocol allows developers to make HTTP requests to send raw user interaction data directly to Google Analytics servers. This allows developers to measure how users interact with their business from almost any environment. Developers can then use the Measurement Protocol to:

  • Measure user activity in new environments.
  • Tie online to offline behavior.
  • Send data from both the client and server.

Getting Started

Here are the resources you need to get started:

  • Read the developer guide to learn how to send data to Google Analytics.
  • Read the parameter reference guide to learn about the types of data you can send.
  • Try out the Measurement Protocol Hit Builder, a tool that lets you interactively construct and validate Measurement Protocol hits.

 

https://www.youtube.com/watch?v=3fZUevMFz7U