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You want to add one more link in this email to drive readers to the ebook’s landing page. Where should you put it?

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You want to add one more link in this email to drive readers to the ebook’s landing page. Where should you put it?

 

A) Place the link above the “Hi there” introduction

B) Link your name to the landing page

C) Link the image of the ebook to the landing page

D) Change the P.S. to also promote the ebook

 

https://www.youtube.com/watch?v=4fXXfScWVQc

All of the following are effective ways to optimize this email signature EXCEPT:

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All of the following are effective ways to optimize this email signature EXCEPT:

 

A) Providing an additional way to connect (like Twitter or a phone number)

B) Listing out all of the different services your provide

C) Changing the signature to come from an individual, not the company

D) Adding a P.S. that contains an enticing link

 

https://www.youtube.com/watch?v=ILeALhyg94Y

 

Fill in the Blank: ___ is the process of building relationships with prospects with the goal of earning their business when they are ready.

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Fill in the Blank: ___ is the process of building relationships with prospects with the goal of earning their business when they are ready.

 

A) Lead nurturing

B) Lead qualification

C) The Buyer’s Journey

D) Lead building

 

https://www.youtube.com/watch?v=keu1Gemo15o

True or False: After importaing a list of contacts into HubSpot from another email system like MailChimp or ConstantContact, you are allowed to email these contacts even if they previously opted out

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True or False: After importaing a list of contacts into HubSpot from another email system like MailChimp or ConstantContact, you are allowed to email these contacts even if they previously opted out

 

A) False – Once a contact has opted-out of email communication you should not email them again, regardless of the platform

B) True – Since HubSpot is a new system, you have a “clean slate” to email these contacts

C) True – Though only for U.S.-based contacts. Several international laws forbid this practice

D) False – The HubSpot system will not let you import unsubscribed contacts, so you cannot email them

 

https://www.youtube.com/watch?v=KqtEZqfpfGs