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Which segment of your contact database should you send this email to?

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Which segment of your contact database should you send this email to?

A) All Business Beth and Adventurous Amy leads that you’ve emailed before

B) Adventurous Amy leads who work full-time and are Director-level or above

C) Business Beth leads who have already converted on an Awareness stage offer

D) Business Beth leads who have already done an adventure travel vacation

 

https://www.youtube.com/watch?v=OruYgXhXqK8

You’re looking to add social media buttons to this email to help generate new leads from this offer. What should you do?

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You’re looking to add social media buttons to this email to help generate new leads from this offer. What should you do?

 

A) Add a social sharing module that links to the landing page of your content offer

B) Add a social sharing module that links directly to your content offer

C) Add a social following module to send people to your social accounts

D) Add a link in the email signature to connect with your personal social media account

 

https://www.youtube.com/watch?v=ZUKmiaiFtGk

You would like to increase the reach of this email. All of the following are strategies that would be an appropriate way to increase the reach EXCEPT:

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You would like to increase the reach of this email. All of the following are strategies that would be an appropriate way to increase the reach EXCEPT:

 

A) Adding social share buttons

B) Send an additional email to encourage readers to share the first email if they found it helpful or relevant

C) Creating a web-based version of the email so you can post it on your website

D) Adding a call-to-action to encourage readers to share the email with a colleague

 

https://www.youtube.com/watch?v=3FsK_Ef2YYI

After sending an email and looking at the analytics, you are disappointed at the results this email received. All of these would be appropriate ways to increase email engagement EXCEPT:

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After sending an email and looking at the analytics, you are disappointed at the results this email received. All of these would be appropriate ways to increase email engagement EXCEPT:

 

A) Add the receipient’s first name to the subject line

B) Use personalization tokens in the email

C) Write a specific email for each person you plan to send the email

D) Send the email to a more targeted list

 

https://www.youtube.com/watch?v=enaVmzjsHxw

You’re doing an analysis of your contact database and you realize it has decayed by 25% this year. To determine why, all of the following are metrics you should look at EXCEPT:

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You’re doing an analysis of your contact database and you realize it has decayed by 25% this year. To determine why, all of the following are metrics you should look at EXCEPT:

 

A) Click-through rate

B) Spam reports

C) Unsubscribes

D) Invalid addresses

 

https://www.youtube.com/watch?v=wIoaBvXFVOA