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Why would use a dropdown select field instead of a multi-line text field when asking for travel budget?

 

A) It ensures that visitors fill out the form

B) It helps to keep your database organized and list segmentation easier

C) It prevents users from falsifying their responses

D) It prevents plagiarism and fraud

 

https://www.youtube.com/watch?v=xC8ju4LmlZ8

Which form field should you add in order to segment your two buyer personas, Business Beth and Adventurous Amy?

 

A) Which best describes your role at work?

B) How would you describe yourself?

C) Where do you vacation?

D) What is the size of your company?

 

https://www.youtube.com/watch?v=BxhwSPPhBxc

Your boss, Ron, says that the sales team needs to have a phone number field on every form so they can close more sales. Ron asks you what the best approach would be. How would you respond?

 

A) “We can place a phone number field onto every form, but only if it is a smart field.”

B) “Placing a phone number onto every form does ensure the highest number of sales.”

C) “We’d have better success with asking questions that are aligned with the Buyer’s Journey. The sales team shouldn’t call a lead that has only requested for one ebook offer.”

D) “Our conversion rates would be higher without a phone number field. We should only ask for phone numbers when a lead has a score over 100.”

 

https://www.youtube.com/watch?v=gJMoyja3Tn8

True or False: You’re going to be working the Fifth Season booth at an outdoor adventure and travel expo. Your co-worker Jerry is going to set up a laptop so that you can capture new leads on it. Jerry needs to turn off cookie tracking on the form in order for this to work properly.

 

A) TRUE

B) FALSE

 

https://www.youtube.com/watch?v=Rb35_6ulA6A

Fill in the Blank: A smart field____.

 

A) only appears if the person viewing the form is a customer

B) is always required for a visitor to complete before submitting the form

C) is a form field that is hidden if a user already has a value for the field

D) is set on the back end and is invisible to the person viewing the form

 

https://www.youtube.com/watch?v=-4Rum0pLi3Y

Which of the following concepts best describes how long website forms should be?

 

A) Form length varies depending on where a contact is in the Buyer’s Journey and gets shorter as the contact continues through the Buyer’s Journey

B) Form length is primarily decided by the information you need to collect as a marketer

C) Form length should take into account the contact’s perceived value of the offer behind the form

D) Only as many questions as are necessary to determine a visitor’s buyer persona

 

https://www.youtube.com/watch?v=o8WGfLq9w9o