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If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product?

• Retargeting with a display ad encouraging newsletter sign-up
• Redesigning your website
• Creating a Facebook page for your business
• Retargeting with a display ad that has a discount coupon

 

Explanation:

If a person adds a product to a shopping cart but then leaves the website, retargeting with a display ad that has a discount coupon is most likely to encourage that person to return and purchase the product.

 

 

Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?

• The number of sales you make from the ad
• The cost of each ad you publish
• The cost of creating the ad
• A prediction of sales you can make from your ad

 

Explanation:

Advertising networks collect data such as a person’s age, gender, location, interests, and search history. They also track what websites a person visits and how long they stay on each page.

 

 

When setting up display advertising campaigns, who can you target?

• People with specific names
• People who speak different languages
• People who already own specific products
• People with a specific address

 

Explanation:

When setting up display advertising campaigns, who can you target?

The correct answer is D. People with a specific address.

 

 

When using search engine marketing, where can your ads appear?

• Only on search engines
• Only on websites
• On search engines and websites
• On websites and social media

 

Explanation:

When using search engine marketing, where can your ads appear?

The correct answer is C. On search engines and websites.

 

 

If the open rate of your emails seems low, which of the following could help you fix that?

• Redesign your website
• Change the colour of the buttons inside your email
• Send your emails to more contacts
• Adjust the subject line of your email

 

Explanation:

If the open rate of your emails seems low, adjusting the subject line of your email could help you fix that. The subject line is one of the most important factors in determining whether or not someone will open your email. By making sure that your subject line is clear, concise, and engaging, you can increase the chances that your emails will be opened. Redesigning your website or changing the color of the buttons inside your email are not likely to have a significant impact on your email open rates. Sending your emails to more contacts can actually hurt your email open rates if you’re sending them to people who are not interested in your content.

 

 

Which of the following metrics could help you understand which blog post is resonating the most with your audience?

• Session duration
• Page views
• Referral traffic
• Unique page views

 

Explanation:

The following metric could help you understand which blog post is resonating the most with your audience: Session duration. Unique page views refer to the number of individual visitors who have viewed a particular page on your website. By tracking unique page views for each blog post, you can get a sense of which posts are attracting the most interest from your audience. While session duration, page views, and referral traffic can also provide valuable insights into how your audience is interacting with your content, unique page views are the best metric for understanding which blog post is resonating the most with your audience.