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Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’.

• Humour
• Please
• Surprise
• Educate

 

Explanation:

When describing the purpose of content, the missing word is educate. The purpose of content is to entertain, to inspire, to educate and to convince. By educating your audience, you can provide them with valuable information that they can use to make informed decisions. This can help establish your brand as an authority in your industry and build trust with your audience. While humor, surprise and please can be effective ways to engage your audience, they are not the primary purpose of content.

 

 

What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

• Marketing channels
• Demographics
• Audience segmentation
• Group dynamics

 

Explanation:

 

When considering how mobile users will search for your business, which types of keywords should you focus on?

• Long tail keywords
• Shorter keywords and phrases
• Longer keywords and phrases
• Exact match keywords

 

Explanation:

When considering how mobile users will search for your business, you should focus on long tail keywords and shorter keywords and phrases. Long tail keywords are more specific and less common than other types of keywords. They are usually longer phrases that people use when they are looking for something very specific. Shorter keywords and phrases are more general and can be used to describe a wide range of things. They are usually shorter phrases that people use when they are looking for something more general. By focusing on both types of keywords, you can help ensure that your business is found by mobile users who are looking for what you have to offer.

 

 

What can a business use to send messages to users who have already downloaded their app?

• Text messages
• Pull notifications
• Push notifications
• Email notifications

 

Explanation:

A business can use push notifications to send messages to users who have already downloaded their app. Push notifications are messages that are sent directly to a user’s device, and can be used to provide updates, reminders, or other information related to your app. Text messages, pull notifications, and email notifications may not necessarily be as effective at reaching users who have already downloaded your app.

 

 

When it comes to optimising your website’s SEO for mobile users, which of the following is a crucial factor to keep in mind?

• Short content and fewer images
• Performance and usability
• Usability and short content
• Less video content

 

Explanation:

When it comes to optimising your website’s SEO for mobile users, performance and usability are crucial factors to keep in mind. This can include making sure your site loads quickly on mobile devices, using responsive design to ensure your site’s layout and content adapts to different screen sizes, and making sure your site is easy to navigate on mobile devices. Short content and fewer images or less video content may not necessarily improve SEO for mobile users, although they can be effective strategies depending on your goals and resources.

 

 

What does responsive design mean?

• Your visitors can manually adjust the size of your website
• Your website will adapt to suit whichever device it is being viewed on
• Your customers can provide feedback on the design of your site
• Your website will respond to clicks faster

 

Explanation:

Responsive design means that your website will adapt to suit whichever device it is being viewed on. This can include adjusting the layout and content of your site to fit different screen sizes, as well as optimising your site’s performance for mobile devices. Your visitors can manually adjust the size of your website may not necessarily be a feature of responsive design, and your website responding to clicks faster may depend on other factors such as server performance.