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When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?

• Redesign your website colour scheme
• Optimise your site
• Create a mobile app
• Shorten your website content

 

Explanation:

When looking to ensure your website is easily accessible by mobile users, you should focus on optimising your site first. This can include using responsive design, which automatically adjusts your site’s layout and content to fit different screen sizes, and making sure your site loads quickly on mobile devices. Redesigning your website colour scheme or shortening your website content may not necessarily improve mobile accessibility, and creating a mobile app may not be necessary depending on your goals and resources.

 

 

What can social media analytics tools help you measure when assessing campaign results?

• Whether the campaign was more successful than your competitors
• Whether the visitors liked the social campaigns or not
• Whether a visitor called the store after seeing a social post
• Whether the visitor clicked on a paid ad or organic listing

 

Explanation:

Social media analytics tools can help you measure whether the visitor clicked on a paid ad or organic listing, whether a visitor called the store after seeing a social post, and whether the visitors liked the social campaigns or not. They can also help you measure other metrics such as engagement rate, reach, impressions, and conversions. Whether the campaign was more successful than your competitors may not be directly measurable using social media analytics tools.

 

 

Which details should you look to include on a business profile page on social media?

• Details about the CEO
• Link to a local listing site you’re on
• Description of the business
• Cost of products and services

 

Explanation:

When creating a business profile page on social media, you should look to include a description of the business. This should be a brief summary of what your business does and what sets it apart from others.

In addition to this, you may also want to include other details such as your address and phone number, your hours of operation, and any other relevant information that your customers might need.

It’s important to keep your profile up-to-date and to make sure that all of the information you provide is accurate and complete.

 

 

What type of tool can be used to monitor and evaluate your social media audience’s actions on your website?

• A Content scheduling tools
• B Audience profiling tools
• C Social media analytic tools
• D Website analytic tools

 

Explanation:

Website analytic tools can be used to monitor and evaluate your social media audience’s actions on your website.

 

 

How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand’s reach?

• A Paid
• B Owned
• C Earned
• D Published

 

Explanation:

The content distribution channel that uses influencer and outreach marketing to increase a brand’s reach is classified as Published.

 

 

When looking to create video content for your marketing strategy, what three best practices should you look to include?

• A Short, technical, include a call to action
• B Relevant, short, entertaining
• C Short, entertaining, include a call to action
• D Short, relevant, include a call to action

 

Explanation:

When looking to create video content for your marketing strategy, you should look to include three best practices which are short, relevant and include a call to action.