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What are the downsides to ending an experiment and using the results before the experiment has run for two weeks?

July 24, 2017 By CertificationAnswers

What are the downsides to ending an experiment and using the results before the experiment has run for two weeks?

A) Weekly traffic variations may not be fully accounted for in the experiment. To allow the experiment to see regular traffic variations, two weeks is the recommended minimum run time.

B) Not all targeted users may have seen the experiment.

C) Not all variants may be shown during the experiment if you have many variants.

D) There is no downside to ending an experiment before two weeks has passed.

https://www.youtube.com/watch?v=TWk4NnleAv4

When should a built-in Optimize targeting condition (all targeting conditions except for Google Analytics Audiences) be used over an Analytics audience when the data is available via both targeting methods? e.g. Browser

July 24, 2017 By CertificationAnswers

When should a built-in Optimize targeting condition (all targeting conditions except for Google Analytics Audiences) be used over an Analytics audience when the data is available via both targeting methods? e.g. Browser

A) When the condition is based on current, real-time behavior, a built-in Optimize targeting condition is the best practice.

B) When the condition requires multiple AND statements, a built-in Optimize targeting condition is the best practice.

C) When the condition requires multiple OR statements, a built-in Optimize targeting condition is the best practice.

D) When the condition is based on historical data, a built-in Optimize targeting condition is the best practice.

https://www.youtube.com/watch?v=zCjFAml48wc

You’ve created an experiment that modifies the top navigation bar of a product page on an eCommerce site. How can you deploy the change across all product pages that include the URL string “/product”?

July 24, 2017 By CertificationAnswers

You’ve created an experiment that modifies the top navigation bar of a product page on an eCommerce site. How can you deploy the change across all product pages that include the URL string “/product”?

A) Create a targeting rule for Behavior > First Page contains > /product

B) Create a targeting rule for URLs > URL Equals > /product

C) Set the Editor Page to an example product page on the site

D) Create a targeting rule for URLs > URL Contains > /product

https://www.youtube.com/watch?v=i20kDCwucH4

When are experiment targeting rules evaluated by default when an experiment is live?

July 24, 2017 By CertificationAnswers

When are experiment targeting rules evaluated by default when an experiment is live?

A) When the Optimize snippet script downloads and executes

B) On Pageview

C) On Window Load

D) On Visibility Change

https://www.youtube.com/watch?v=n0dy6hilm2Q

True or False: When using the data layer targeting option, the data layer variable can be defined below the synchronous Optimize container.

July 24, 2017 By CertificationAnswers

True or False: When using the data layer targeting option, the data layer variable can be defined below the synchronous Optimize container.

A) TRUE

B) FALSE

https://www.youtube.com/watch?v=H43yhcXE_rw

What happens when a campaign consistently meets its average daily budget?

July 19, 2017 By CertificationAnswers

What happens when a campaign consistently meets its average daily budget?

Ads in that campaign will stop showing for the rest of the billing cycle
Average cost-per-click (CPC) bids will be lowered
Your budget is automatically adjusted
Ads in that campaign will show less often than they could

Explanation:

You set an average daily budget for each AdWords campaign, and then the system will aim to show your ads as much as possible until your budget is met. When your budget is reached, your ads will typically stop showing for that day. How quickly your ads are shown during a given day is determined by your ad delivery option.

Source

Adding my inputs in all the great answers above, a campaign that consistently meeting its budget will result in loosing impressions which your campaign can get. I suggest that you check the search impression share and lost metric in your account for that campaign to view this information. You can add those columns from customize tab.
Also as per my understanding if you are using automatic bidding then Google will try to give you as many clicks as possible within your budget that means your cpc will be less which may lead to lower avg. position for the campaign.

Your Daily Budget is an amount that you set for each ad campaign to specify how much, on average, you’d like to spend each day. The amount you set will depend on various factors and should be regularly adjusted to results. But what happens if you set your daily budget too low? In general, your ads will stop showing for that day. That means some missed opportunities. How quickly your ads are shown during a given day is determined by your ad delivery option. Please note that finding the optimal budget and bid amount is an ongoing process. In my opinion, it’s a way better to go step by step through budget optimization than unreasonably wasting your budget at the beginning. In other words low budget is not always bad.

If you have a limited budget, you want to make the most of every cent you spend on your advertising campaign. When your budget is limited, your ad might not show as frequently as you’d like — or might not show at all.