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If your campaign’s daily budget is $20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

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If your campaign’s daily budget is $20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

 

  • Up to 20
  • Up to 24
  • Up to 21
  • Up to 30

 

Explanation:
When your ads are shown more often, your total daily cost might be up to 20% more than your average daily budget. However, you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4).

Read more here: https://support.google.com/adwords/answer/2375423?hl=en

 

 

You can win a higher ad position in the auction with a lower cost-perclick (CPC) bid by:

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You can win a higher ad position in the auction with a lower cost-perclick (CPC) bid by:

 

All of the listed answers

creating high-quality ads an landing pages

creating ads that link to a generic landing page

creating ads that include terms or phrases people are searching for x

 

Explanations:

The most important thing to remember is that even if your competition bids higher than you, you can still win a higher position – at a lower price – with highly relevant keywords and ads.Since the auction process is repeated for every search on Google, each auction can have potentially different results depending on the competition at that moment. Therefore it’s normal for you to see some fluctuation in your ad’s position on the page and in whether or not your ad shows at all.

 

Ad position is also influenced by the expected impact from ad extensions and other ad formats, such as sitelinks. This means that if two competing ads have the same bid and quality, the ad with the better expected impact from extensions will generally appear in a higher position than the other.

Read more here: https://support.google.com/adwords/answer/6300?hl=en

Source

 

 

When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:

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When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:

 

  • traffic estimates for placement ideas
  • historical conversion rate estimates for your keyword and placement ideas
  • historical cost-per-click (CPC) estimates for your keyword and placement ideas
  • traffic estimates for your keyword ideas

 

When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your

 

Explanations:

 

Display Planner generates ideas for all the ways you can target the Display Network. Targeting ideas are based on your customers’ interests or your landing page. They include keywords, placements (websites, videos, mobile apps, mobile app categories), topics, interests (affinities, in-market segments), demographics (age, gender), and remarketing. Each idea comes with impression estimates and historical costs.

 

Each idea comes with impression estimates and historical costs. Think of these estimates and statistics as a guide to help you plan your Display Network campaign, rather than to project future performance.

Read more here: https://support.google.com/adwords/answer/3056153?hl=en

 

An AdWords tool that provides ideas and estimates to help you plan a Display Network campaign that you can add to your account or download.

  • Display Planner generates ideas for all the ways you can target the Display Network. Targeting ideas are based on your customers’ interests or your landing page. They include keywords, placements (websites, videos, mobile apps, mobile app categories), topics, interests (affinities, in-market segments), demographics (age, gender), and remarketing.
  • Each idea comes with impression estimates and historical costs. Think of these estimates and statistics as a guide to help you plan your Display Network campaign, rather than to project future performance.
  • You can find Display Planner under the Tools tab in your account.

 

https://www.youtube.com/watch?v=IDk6RwIpJgc

 

 

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

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When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

 

  • Maximize clicks
  • Enhance cost-per-click (CPC)
  • Target return on ad spend (ROAS)
  • Target search page location

 

Explanation:

“Target search page location” is a type of flexible bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to show your ad on the top of the page or on the first page of Google search results. This article explains how the flexible “target search page location” bid strategy works and what its settings are.

Source

 

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

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When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

 

  • Maximize Clicks
  • Cost-per-thousand impressions (CPM)
  • Manual cost-per-click (CPC)
  • Cost-per-acquisition (CPA)

 

or

 

  • Cost-per-thousand impressions (CPM)
  • Cost-per-acquisition (CPA)
  • Automatic cost-per-click (CPC)
  • Manual cost-per-click (CPC)

 

Explication:

Automatic bidding let’s Google set bids to try to get the most clicks within your budget. Note: this could be not cost-effective approach. You should always optimize your campaigns. Manual CPC is a way to go if you are skilled advertiser. Means, given question is redoubtable

 

Maximize Clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget. This article explains how the automated Maximize Clicks bid strategy works and what its settings are.

Read more here: https://support.google.com/partners/answer/6268626?hl=en

 

Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business.

Read more here: https://support.google.com/adwords/answer/2979071
Source

 

 

An advertiser who sells Java coffee beans adds the keyword “Java” to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites and other sites?

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The question may be asked in two different ways. Please read carefully

 

An advertiser who sells coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming. What should the she do to avoid appearing on these irrelevant sites?

 

Add negative keywords like “programming” or “Javascript”

 

Add the negative keyword ‘Java’ to the ad group so that the ad will stop appearing on JavaScript sites

 

Refine the ad text of the ad so that it is clear that the advertiser is only selling Java coffee

 

Only exclude the irrelevant sites that do not directly mention Java coffee that are appearing in the Placement Performance Report

 

An advertiser who sells coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming. What should the she do to avoid appearing on these irrelevant sites?

 

Add “Java Beans” as a negative keyword

 

Add “Coffee Beans” as a topic

 

Make it obvious in the ad copy that “java” refers to coffee, not javaScript

 

Exclude “Programming” as a topic

 

 

Explanation:

A type of keyword that prevents your ad from being triggered by a certain word or phrase. It tells Google not to show your ad to anyone who is searching for that phrase.

For example, when you add “free” as a negative keyword to your campaign or ad group, you tell AdWords not to show your ad for any search containing the term “free.” On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site’s content.

Read more here: https://support.google.com/adwords/answer/105671?hl=en

 

A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match.

For example, when you add “free” as a negative keyword to your campaign or ad group, you tell AdWords not to show your ad for any search containing the term “free.” On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site’s content.

 

https://www.youtube.com/watch?v=LLKwQBG_Mxw