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The Mobile App Analytics Acquisition reports give you data about:

June 8, 2017 By CertificationAnswers

The Mobile App Analytics Acquisition reports give you data about:

How your users spend time outside of your app
How often your mobile apps are installed and opened
Which type of targeting has the lowest cost-per-acquisition
How much data your app has acquired

The Mobile App Analytics Acquisition reports give you data about

Explanation:

Acquisition reports let you compare traffic from different sources, from your AdWords campaign to non-AdWords sources. You can use this information to invest your budget in sources that send you high-quality traffic.

The Acquisition reports give you data about how users find your app, including the total number of new users and the most popular devices and operating systems. Use these reports to find out how often your app is downloaded and installed, and how successful certain marketing campaigns are in attracting users.

https://support.google.com/partners/answer/6209170?hl=en

The App Overview report is a summary of the most salient data from all Mobile App Analytics reports. You can use it to assess the general health of your app and follow data trends from the key reporting areas: Acquisition, Audience, Behavior, and Conversions. The App Overview is the default report for app properties.

You can customize this report using the tools in the top menu bar. To see different data, change the date range or add a segment. Share the report via email or by exporting it to a different format (e. g., CSV, PDF, TSV). Hover over a point in a line graph or the map to see more details, or click the report title to jump to the full report. Any setting you change in the report, like a date or the addition of a segment, apply to all reports until you either remove them or sign out of your Google Analytics account.

The App Overview report is not supported in the Dashboard. Some report summaries don’t appear when you click Add to Dashboard or Shortcuts from within this report.

Learn about mobile user characteristics

The Audience reports can help you get to know the people using your app — where they are, how often and how long they use an app, and what devices are popular with your users. Data from these reports can help you uncover new markets and improve the performance of the app.

Find out how often your mobile apps are installed and opened

Use the New Users report to identify characteristics of the user groups adopting your app. The Sources report can help you discover which channels you can optimize to attract more downloads and launches. The Google Play Referral Flow report displays the app downloads and installs from the Google Play Store in an intuitive and interactive visualization.

Track the detailed ways users interact with your app

The Behavior reports help you discover how users interact with your app. You can use these to track a wide range of information about your users, including:

Total number of screens seen per session
Order in which screens are viewed
Number of technical errors, including app crashes
How long individual app elements take to load

Find the real value of your mobile apps

Use the Conversion reports to track performance objectives and revenue targets.

Goals are a versatile way to measure how well your app fulfills customized, targeted objectives. You can set up individual goals to track discrete actions like a minimum session duration or completing a certain level in a game, and use the reports to measure conversions or completion rates of these actions.

eCommerce reports let you track in-app purchase data, including product or service sales, total revenue, and revenue per transaction. You can also track the average number of sessions it takes to complete a transaction.

https://www.youtube.com/watch?v=MnXhsZc7978

You can use campaign priority to:

June 8, 2017 By CertificationAnswers

You can use campaign priority to:

Speed up how fast a campaign’s budget is spent throughout the day
Have Google prefer certain inventory in query matching and ad serving
Tell Google which campaign’s bid to use for a product when the same product is included in multiple campaigns
Make your Product Listing Ads more competitive in the auction

You can use campaign priority to

Explanation:

Campaign Priority determines which products you want to get displayed from in case you have multiple Shopping campaigns running with similar products. In that case the deciding factor will not be bid, but the campaign priority if you set it to High.

When you have the same product in multiple Shopping campaigns, you can determine which campaign should participate in the auction for that product with campaign priority. Your campaigns already have a priority: Low. But you can change this priority to Medium or High. These priorities determine the bid for any product that the campaigns share.

Campaign priority is useful when you’re advertising the same product, for the same country, in multiple Shopping campaigns.

This article explains how campaign priority works and how to set it up for your Shopping campaigns.

Before you begin

To use the campaign priority setting, you first need to Create a Shopping campaign.

Remember campaign priority is only important if you have multiple Shopping campaigns that promote the same product.

How it works

When you have the same product in multiple Shopping campaigns, you can determine which campaign should participate in the auction for that product with campaign priority. Your campaigns already have a priority: Low. But you can change this priority to Medium or High. These priorities determine the bid for any product that the campaigns share.

Campaign priorities determine bids using these rules:

The highest priority campaign will bid. If one campaign has a higher priority than the others, the campaign with the higher priority will bid. For example, imagine 2 campaigns share a product. One campaign has a High priority, and the other has a Medium priority. The bid from the High priority campaign will be used, even if the bid in the Medium priority campaign is set to a larger amount.
If the highest priority campaign runs out of budget, the lower priority campaign bids. If the campaign with the highest priority runs out of budget, the next lower priority campaign will place the bid. Continuing with the previous example, when the budget for the High priority campaign is used up, the bid from the Medium priority campaign will be used.Note about ad delivery: When you set a campaign to use the Standard delivery method, your budget will be spread evenly throughout the day. So to reserve funds for later in the day, a High priority campaign might not participate in an auction even if the budget is not yet exhausted. Instead a lower priority campaign that is not reserving funds might participate in the auction. Learn more about ad delivery.
When multiple campaigns have the same priority, the highest bid is used. If multiple campaigns all have the same priority, the campaign with the highest bid for that product will participate in the auction. For example, if 3 campaigns share the same product and have a Low priority, the highest bid from any of the 3 campaigns will be used.

https://www.youtube.com/watch?v=-n7dz4kDwvw

Which flexible bid strategy might help improve the chances that your ad gets to the top of the page?

June 7, 2017 By CertificationAnswers

Which flexible bid strategy might help improve the chances that your ad gets to the top of the page?

Target outranking share
Target cost-per-acquisition (CPA)
Target search page location
Target return on ad spend (ROAS)

Which flexible bid strategy might help improve the chances that your ad gets to the top of the page

Explanation:

“Target search page location” is a type of flexible bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to show your ad on the top of the page or on the first page of Google search results.
Read more here: https://support.google.com/adwords/answer/6268611

Source

Target search page location is a type of portfolio bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to show your ad on the top of the page or on the first page of Google search results. This article explains how the portfolio Target search page location bid strategy works and what its settings are.

Before you begin

If you don’t yet know what type of portfolio bid strategy is right for you, read About portfolio bid strategies first.

Learn how to Create a campaign using Target search page location.

How it works

AdWords automatically raises or lowers your bids to show your ad on the top of the page or on the first page of Google search results. This bid strategy works with keywords, ad groups, and campaigns targeting the Search Network only.

After you first apply this strategy, it may take a few minutes before your bid is updated. Also, with this strategy, your bid will be updated several times a day to show your ads in your target location.

Keep in mind: Placement isn’t guaranteed

The Target search page location bid strategy doesn’t guarantee placement on the first page, or ad position on the first page of search results. These estimates and the bid strategy will typically attempt to achieve your target location, but final placement is ultimately determined by the outcome of the ad auction, which is influenced by advertiser competition and Quality Score.

Settings

Placement

There are two options depending on whether you want to show your ad on the top of the page or the first page of Google search results:

Top of the first search results page: Let AdWords automatically raise or lower bids to meet the top of the page bid estimate. The estimated top of the page bid amount approximates the cost-per-click (CPC) bid that might be needed for your ad to reach the top of the page of Google search results when a search term exactly matches your keyword.
Anywhere on the first search results page: Let AdWords automatically raise or lower bids to meet the first page bid estimates. The estimated first page bid amount approximates the cost-per-click (CPC) bid that might be needed for your ad to reach the first page of Google search results when a search term exactly matches your keyword.

Bid automation

Automatically raise and lower bids to match the estimated top of page bid or estimated first page bid. With this setting, there’s no need to set bids manually.
Set bids myself, but automatically adjust bids so they are at least as high as the estimated top of page bid or estimates first page bid. With this setting, you’ll allow AdWords to automatically raise bids when they drop below the estimate.

Optional

Bid adjustment: Bid adjustment can help make your bid more competitive. Use it to increase or decrease your bid by a percentage of the top of the page or first page bids. There are other types of bid adjustments that allow you to increase or decrease bids for mobile devices, locations, ad scheduling, and more. Learn more about bid adjustments.
Manual CPC bid limit: You can set a cap on bids for any keywords, ad groups, or campaigns using this bid strategy.

Advanced

Limited budgets: Choose whether to raise your bids if your campaign becomes “Limited by budget.” Raising your bids in this situation may result in fewer clicks. Consider lowering your bids or increasing your budget instead. Lowering your bids could reduce the average amount you pay when someone clicks your ads, with the potential for your budget to go further and get more clicks.
Low quality keywords: Choose whether or not to raise your bids on keywords with a Quality Score of less than 4. Raising your bids could cause you to pay more for keywords that need improvement.

https://www.youtube.com/watch?v=tuRiv7w_EiU

Which of the following is true about apps?

June 7, 2017 By CertificationAnswers

Which of the following is true about apps?

Apps are more geared towards retention, loyalty, and engagement
Apps and mobile optimized sites are the same thing
Once a user downloads an app, they are likely to return and engage with it
Apps are more geared towards acquisition purposes

Once a customer downloads an app, they will be likely to return
Most smartphone users download apps on a weekly basis
The majority of Android apps have been downloaded
The number of app installs on Android tablets is increasing

Which of the following is true about apps

Explanation:

In fact, one in two app users turns to them to find information about a business or product or even to make a purchase. The flip side is that apps can also be abandoned immediately after that transaction. Thirty-eight percent of those surveyed said they’re likely to download an app when it’s required to complete a purchase. Once they’ve completed that purchase, however, half will uninstall that just downloaded app and move on.

People turn to apps to ease their daily grind. And they’re more likely to use them if they serve a specific purpose. Our research revealed that two in three will use an app frequently when it simplifies their lives.

Apps can be quite helpful during a customer’s purchase journey. In fact, one in two app users turns to them to find information about a business or product or even to make a purchase. The flip side is that apps can also be abandoned immediately after that transaction. Thirty-eight percent of those surveyed said they’re likely to download an app when it’s required to complete a purchase. Once they’ve completed that purchase, however, half will uninstall that just-downloaded app and move on.

Apps offer unique ways to engage with your best customers, including connecting through social and gaming. Apps can aid the offline experience, driving e-commerce and loyalty.

Apps have been a successful channel for various verticals:

Some companies rely primarily (or only) on their app as their customer engagement channel. King has built a huge business (as have Supercell, Machine Zone, and many others) by creating unique games. Many social apps (e.g., Line), rideshare (e.g., Uber), and travel (e.g., HotelTonight, AirBnB) have also seen tremendous success by offering a tailored mobile experience leveraging unique app capabilities such as sign-in/authentication and phone features like camera or GPS.

We have seen several brands successfully leverage their app to develop deep and meaningful relationships with their customers. For example, Starbucks drives in-store loyalty by awarding “stars”, facilitating mobile payments, giving personalized offers and messaging. Other interesting examples include Walgreens which facilitates pharmaceutical refills by taking pictures, Walmart that uses a ‘Savings Catcher’ for price comparison, and Target which uses the “Cartwheel” app for personalized offers.

The largest challenges for promoting your app is driving discovery and installation, driving engagement, and driving conversion of your most valuable customers. Below we’ll discuss these challenges in more detail and review the best solutions for overcoming them.

https://www.youtube.com/watch?v=aax_TcjWycw

The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to:

June 7, 2017 By CertificationAnswers

The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to:

Review the code for your app and SDKs
Assess the general health of your app and to follow data trends
Review data about your users’ names, addresses, and income brackets
Gain insights into your competitor’s strategies

The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to

Explanation:

The App Overview report is a summary of the most salient data from all the Mobile App Analytics reports. Use this report to assess the general health of your app and to follow data trends from the key reporting areas: Acquisition, Audience, Behavior, and Conversions.

The App Overview report is a summary of the most salient data from all the Mobile App Analytics reports. Use this report to assess the general health of your app and to follow data trends from the key reporting areas: Acquisition, Audience, Behavior, and Conversions. The App Overview is the default report for app properties.

Customize the Overview report using the tools found in the top menu bar. To see different data in the report, change the date range or add a Segment. Share the report via email or by exporting into a different format (i.e., CSV, PDF, TSV, etc.). Hover over a point in a line graph or the map to see more details, or click the report title to jump to the full report. Any setting you change in the Overview report, like a date change or the addition of a Segment, applies to all reports until you either remove them or sign out of your Analytics account.

The App Overview report is not supported in the Dashboard. Some report summaries do not appear when you click Add to Dashboard or Shortcuts from within this report.

https://www.youtube.com/watch?v=AD6VXLJfmr8

For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates?

June 7, 2017 By CertificationAnswers

For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates?

Display Planner

Display Ad Builder

Display Ad Preview and Diagnosis

Display Keyword Planner

Explanation:

Display Planner shows you the potential reach and cost of targeting ideas to help you plan your Display Network campaigns. The forecasts can help you understand how your ad groups could perform and historical costs can guide you to the ideas that are within your budget.

You can save your plan directly to your AdWords account as a new campaign or as an addition to an existing campaign or ad group. You also have the option to download your plan to review or update at a late time.

This article describes the basic features of Display Planner, including targeting ideas, placement ideas, and forecasting.

Before you begin

If you haven’t used Display Planner before, read About Display Planner first.

Getting started

You can find Display Planner at the top of your AdWords account, under Tools. When you first open Display Planner, you’ll have a choice of four options to start building your campaign. In each section, you’ll enter your campaign language and location targeting, bid type, and ad format filters.

Find new targeting ideas

Search for new targeting ideas using a phrase, website, or category. Choose this option to get started with a broader selection of targeting ideas. You’ll enter keywords, topics, or websites that you think are likely to match your customer interests, and your landing page. That will get Display Planner started with the types of targeting and keywords that can build the foundation of your campaign.

Find top placements by location. In this section, you’ll enter your campaign location and language targeting, bid type, your available ad formats, and topics that are relevant to your business. Using this info, Display Planner will show you the top Display Network inventory for your campaign.

See insights and forecasts for your targeting

In these two sections, you’ll still enter your campaign targeting, bidding, and ad formats. However, to get insights and forecasts specific to targeting you’ve already created, you can add in your existing targeting methods. You can either upload an existing Display Planner plan as a CSV file, or enter your targeting criteria (one per line) in the box. Here’s how these should look:

Keywords: Search phrase. Example: flight discounts
Placements: Web URL. Example: placement.com
Topics: Topic:<ID>. Example: Topic:1234
Interests: Interest:<ID>. Example: Interest:80001
Android apps: mobileapp:2-<ID>. Example: mobileapp:1-234567891
Mobile app categories: mobileappcategory:<ID>. Example: mobileappcategory:60008

Get inventory details for your targeting. Here you can enter targeting criteria or upload from a previous plan you’ve made. Once you click Get inventory details, you’ll see inventory data for your targeting ideas. You can then choose to add targeting details like placements and demographics to your plan.

Get performance forecasts for your targeting. Like above, you can also enter targeting criteria or upload from a previous plan you’ve made. Once you click Get performance forecasts, you’ll see a graph of your plan’s potential performance based on bid and budget. You can adjust this graph several ways:

Enter various bids and budgets in the boxes above.
Adjust the “Campaign targeting”, “Bid strategy”, and “Filters” sections on the side.
Click a point on the graph to select that bid.

To add more ideas, click the grey Back to ideas button at the top of the page.

https://www.youtube.com/watch?v=sVb0Qy6I8rM