The goal of this type of Facebook ads campaign is to expand the reach of a post that had organic success.
Display and Text Ads
Sponsored Content
Page Post Engagement
Promoted Pins
https://www.youtube.com/watch?v=q2Jy6kyHOII
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The goal of this type of Facebook ads campaign is to expand the reach of a post that had organic success.
Display and Text Ads
Sponsored Content
Page Post Engagement
Promoted Pins
https://www.youtube.com/watch?v=q2Jy6kyHOII
With using the Instagram integration in Hootsuite, you can set up custom search streams to keep track of:
A) keywords, geocode searches, popular searches
B) specific hashtags, the feeds of specific users, and locations
C) posts specific users have Liked, hashtags, locations, popular searches
D) hashtags, popular searches, top hashtags by industry, and locations
E) locations, comments made on your posts, keywords or phrases
Explanation:
https://www.youtube.com/watch?v=Z5GvuhVyEb0
True or false? You can tell if an email is high-performing just by examining the content and layout.
False: Only people who are certified can tell whether an email will be high-performing.
False: The only way to tell whether an email will be high-performing is after it is sent.
True: Once you tested what works for your contact database you will have no problem creating high-performing emails.
True: An email that follows the best practices will be high-performing.
https://www.youtube.com/watch?v=K9emZBL6lLw
While doing your monthly reporting you notice a decline in the open rate of your blog subscriber emails. You decide to run an experiment, but before you can run the test you need to formulate a hypothesis. All of these factors should be considered when creating your hypothesis EXCEPT:
If you will be able to test the hypothesis for a long enough period of time
If you will be able to prevent database decay
If you will have an opportunity to repeat the test
If there will be enough people to engage with the experiment
https://www.youtube.com/watch?v=U0fVoUIGI10
Why is it important to test email practices for your own business?
A) Because other people’s practices are not appropriate for your business.
B) Because people might confuse you with another company.
C) Because each business’ circumstances and needs are unique.
D) Because it’s impossible to replicate the style and content of another company’s emails.
https://www.youtube.com/watch?v=x6Bul9R-29c
True or False? You only need to optimize an email once.
True
False
https://www.youtube.com/watch?v=UsoTwr5XfWY