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Your coworker recently tested two different subject lines to see how they would impact the open rate of her most recent email send. She excitedly tells you that the first subject line won the test. How should you respond?

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Your coworker recently tested two different subject lines to see how they would impact the open rate of her most recent email send. She excitedly tells you that the first subject line won the test. How should you respond?

 

 

“Was the confidence level of the results 99%? Otherwise, it’s not statistically significant.”

 

“Nice! Send an email to the team and let them know to use your findings on all emails going forward.”

 

“It only matters if you get the same result on three different email sends.”

 

“Did you make sure you sent the email to enough contacts?”

 

https://www.youtube.com/watch?v=4qtuK6PWqhU

 

Your company recently created a weekly email newsletter and already has 1,000 subscribers. You want to run an experiment to improve engagement with the emails, so your coworker suggests using the PIE framework. How will the PIE framework help you optimize your newsletter?

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Your company recently created a weekly email newsletter and already has 1,000 subscribers. You want to run an experiment to improve engagement with the emails, so your coworker suggests using the PIE framework. How will the PIE framework help you optimize your newsletter?

 

A) It will help you set up the optimization experiment

 

B) It will help you analyze the success of an A/B test

 

C) It will help you avoid database decay

 

D) It will help you determine which test to run first

 

https://www.youtube.com/watch?v=_VY2OBq0-g8

 

You’ve decided that you want to set up an email optimization experiment. After you complete the first step, segmentation, you move on to the next three. What is the proper order for your next three steps?

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You’ve decided that you want to set up an email optimization experiment. After you complete the first step, segmentation, you move on to the next three. What is the proper order for your next three steps?

 

 

A) Prioritizing experiments, identifying opportunities, designing experiments

 

B) Designing experiments, prioritizing experiments, identifying opportunities

 

C) Identifying opportunities, designing experiments, prioritizing experiments

 

D) Designing experiments, identifying opportunities, prioritizing experiments

 

https://www.youtube.com/watch?v=X_mtOM93Vv8