Blog

 

Which of these is an example of a behavioral email?

 

 

A) Sending a confirmation link with recommended reading to leads who register for a webinar

 

B) Sending a confirmation link with recommended reading to leads who register for a webinar

 

C) Purchasing a list of contacts who have all taken a specific action

 

D) An email that asks the recipients to forward or reply to the email

 

https://www.youtube.com/watch?v=qHF2vlErdmo

 

 

Behavioral email is so effective because it removes the _____ from the day-to-day decision to send an email.

 

 

A) subscriber

 

B) lead

 

C) customer

 

D) marketer

 

https://www.youtube.com/watch?v=E3jaGbIyp7Y

 

 

In the most recent monthly marketing meeting, your coworker reports that email engagement has been trending down for the last three months. Your job is to determine the next course of action. What would you recommend your company does to improve their email engagement?

 

 

Ask your best customer to submit an appeal to the “Big 3” inbox providers

 

Move your lead and customer interactions to social media instead of using email

 

Stop sending emails to people who don’t interact with you

 

Pause sending emails for a month to let your sending reputation recover

 

https://www.youtube.com/watch?v=vthXy_bo73Q

 

 

True or False: Performance on previous email sends will not impact future sends:

 

 

A) TRUE

 

B) FALSE

 

https://www.youtube.com/watch?v=_HZwdCsHxsQ

 

You are examining the bounce messages you received from your most recent email send, and you’ve found multiple “550” or recipient bounce errors. With this new knowledge, what action should you take to improve your next email send:

 

A) Make sure there are no spelling or grammatical errors in your email
B) Add a plain-text version of the email to signal that the content is not spam
C) Stop sending to this address
D) Stop using a link shortener

 

https://www.youtube.com/watch?v=ABM7PIfz96Y

Your company is looking to hire an email deliverability expert. Which of the following accurately describes how this expert would help your business:

 

They could prevent your emails from being marked as spam.

They could make sure your emails never ended up in the promotions tab in Gmail.

They could guarantee access to people’s inboxes.

They could measure and improve how successful your company was at getting into people’s inboxes.

 

https://www.youtube.com/watch?v=gALxN0YmTWU