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Upon arriving to work, you see a coworker looking at their computer with a perplexed expression on their face. When you ask them what they’re working on, they respond, “I’m trying to figure out the length and complexity of our company’s buying cycle. ” Based on their response, it’s safe to assume that they’re focused on which part of lead nurturing:

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Upon arriving to work, you see a coworker looking at their computer with a perplexed expression on their face. When you ask them what they’re working on, they respond, “I’m trying to figure out the length and complexity of our company’s buying cycle. ” Based on their response, it’s safe to assume that they’re focused on which part of lead nurturing:

 

 

None of the above

 

Identifying the time delay between each email send

 

Writing content for a new offer

 

Determining which buyer persona should get which lead nurturing campaign

 

https://www.youtube.com/watch?v=yTEyrPJQayA

 

When determining which model of lead nurturing is best for your business, you should consider all of the following factors EXCEPT:

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When determining which model of lead nurturing is best for your business, you should consider all of the following factors EXCEPT:

 

 

A) The business model and the length of the sales cycle

 

B) The volume of company employees

 

C) The channels in which leads are generated

 

D) The number of leads generated each month

 

https://www.youtube.com/watch?v=a9qThYfzplg

 

Which one of the following is not a use case for the ‘Hootsuite Organizations’ feature?

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Which one of the following is not a use case for the ‘Hootsuite Organizations’ feature?

 

  • facilitate team collaboration to address customer feedback on social media
  • plan the content publishing schedule in a calendar format
  • control off-brand or offensive posts and trigger corrective action limit access to social network passwords
  • specify what actions team members have permission to perform in Hootsuite

 

Your sales team has recently made themselves available to conduct free consultations with qualified leads. You plan to build out a lead nurturing workflow to promote this new offer. What should the goal of the lead nurturing workflow be?

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Your sales team has recently made themselves available to conduct free consultations with qualified leads. You plan to build out a lead nurturing workflow to promote this new offer. What should the goal of the lead nurturing workflow be?

 

 

To get people to purchase a vacation

 

To get people to respond to a free consultation email

 

To get people to click on a consultation request email

 

To get people to sign up for a free consultation

 

https://www.youtube.com/watch?v=DEWwuxp_iDI

 

Over the past year, your team has created content offers for all three stages of the buyer’s journey for your two buyer personas. It’s getting hard to follow up with all of the leads you are generating, so you suggest setting up lead nurturing. What is the best way to describe lead nurturing to your team?

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Over the past year, your team has created content offers for all three stages of the buyer’s journey for your two buyer personas. It’s getting hard to follow up with all of the leads you are generating, so you suggest setting up lead nurturing. What is the best way to describe lead nurturing to your team?

 

 

A) Lead nurturing is the process of building relationships with prospects, with the goal of earning their business once they are ready.

 

B) Lead nurturing is the process of convincing people to buy your product or services.

 

C) Lead nurturing is the act of sending automated emails to your prospects.

 

D) Lead nurturing is the process of sending leads content that highlights your company’s competitive advantage with the goal of earning their business.

 

https://www.youtube.com/watch?v=tQ3un9b4ZGM

 

You are looking to improve one of your company’s lead nurturing workflows by adding an additional email. All of these factors should impact the timing between these two emails EXCEPT:

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You are looking to improve one of your company’s lead nurturing workflows by adding an additional email. All of these factors should impact the timing between these two emails EXCEPT:

 

The amount of content your company has available to send

 

The complexity of your company’s sales process

 

The amount of content a contact has previously been sent

 

The length of your company’s buying cycle

 

https://www.youtube.com/watch?v=NjTncNKdhNg