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Office Sets Are Steady Sellers For Jo. How Can She Suggest Office Furniture Items To Customers Who Might Not Have Considered Them Yet?

• (A) Create a ‘Suggested products’ banner
• (B) Use analytics to understand who is visiting the site
• (C) Add a video tour of the shop

 

Explanation:

Jo can suggest office furniture items to customers who might not have considered them yet by using (A) Create a ‘Suggested products’ banner. This would allow her to showcase her office furniture items to customers who might not have considered them yet. By highlighting these items, she can encourage customers to consider them and potentially make a purchase.

Using analytics to understand who is visiting the site (B) could also be helpful in identifying potential customers who might be interested in office furniture items. However, it wouldn’t necessarily encourage customers to consider these items.

Adding a video tour of the shop © could be useful in providing customers with more information about the products available in the shop, but it wouldn’t necessarily encourage them to consider office furniture items.

 

Jo Wants To Use Analytics Data And Visitor Surveys To Make Some Improvements To Her E-Commerce Website, But She Only Has Limited Time And Budget. What Actions Could Jo Take For Each Of These Findings?

 

(1) Customers access the shop a lot on mobile

• (A) Add customer reviews
• (B) Create registration for customer accounts
• (C) Introduce responsive design
• (D) Add a search feature

(2) Customers want to find a specific product

• (A) Add customer reviews
• (B) Create registration for customer accounts
• (C) Introduce responsive design
• (D) Add a search feature

(3) There are lots of website visits but no one is buying the products

• (A) Add customer reviews
• (B) Create registration for customer accounts
• (C) Introduce responsive design
• (D) Add a search feature

(4) Repeat customers add products to their cart but are not checking out

• (A) Add customer reviews
• (B) Create registration for customer accounts
• (C) Introduce responsive design
• (D) Add a search feature

 

Explanation:

Here are some actions that Jo could take for each of these findings:

(1) Customers access the shop a lot on mobile

• © Introduce responsive design: This would ensure that the website is optimized for mobile devices and provide a better user experience for customers.

(2) Customers want to find a specific product

• (D) Add a search feature: This would allow customers to easily find the products they are looking for.

(3) There are lots of website visits but no one is buying the products

• (A) Add customer reviews: This would help build trust with potential customers and encourage them to make a purchase.
• (D) Add a search feature: This would allow customers to easily find the products they are looking for.

(4) Repeat customers add products to their cart but are not checking out

• (B) Create registration for customer accounts: This would make it easier for repeat customers to checkout quickly and easily.
• (D) Add a search feature: This would allow customers to easily find the products they are looking for.

 

 

What are three key considerations when evaluating keywords for search engine optimisation?

• A Competition, cohesiveness, relevance
• B Frequency, competition, relevance
• C Relevance, cohesiveness, execution
• D Frequency, execution, relevance

 

Explanation:

Three key considerations when evaluating keywords for search engine optimization are relevance, frequency, and competition.

• Relevance: Keywords should be relevant to your business and the content on your website.
• Frequency: Keywords should be used frequently enough to signal to search engines that your content is relevant to a particular topic.
• Competition: Keywords should not be too competitive, as this can make it difficult to rank well in search engine results pages (SERPs).

So the answer to your question is B – Frequency, competition, relevance.

 

Jo Wants To Create A Fully Functional Online Store. Can You Check Which Of The Following Features Are Available In Most Fully Functional Online Stores?

 

(1) Order management via a backend system

• (A) Yes
• (B) No

(2) Customer reviews pane

• (A) Yes
• (B) No

(3) Products browser

• (A) Yes
• (B) No

(4) Over-the-phone payments via a web-based calling system

• (A) Yes
• (B) No

 

Explanation:

Over-the-phone payments via a web-based calling system is not a common feature in most fully functional online stores. Most online stores use secure payment gateways to process payments made by customers.

 

Jo Owns A Furniture Shop, And She’s Just Started Using The Internet To Boost Sales. She Has Some Ideas On What To Do To Sell Products On Her Website. Help Jo Decide On One Idea And Cross Off The Rest.

• (A) Publish her inventory on a third party site
• (B) A forum to get feedback on her services
• (C) Use a money transfer provider to take customer payments online

 

Explanation:

Publishing her inventory on a third party site (A) could be helpful in getting more exposure for her products, but it would also mean that she would have to pay fees to the third party site. A forum to get feedback on her services (B) could be useful in improving customer satisfaction, but it wouldn’t necessarily help her to sell more products.

This would allow her to take payments from customers online, which is essential for any e-commerce business. By using a money transfer provider, Jo can ensure that customer payments are secure and that she receives payment quickly. This will help her to boost sales and grow her business.

 

Anya Is Working On A Presentation For Potential Investors. They Would Like To See How The Demand For Public Parking Has Grown In The Past Three Years. Anya Has Created The Following Four Graphics To Illustrate The Growth Demand. Which Graphic Would Be The Clearest And Make The Most Impact On The Investors?

• (A) Image of a table of figures
• (B) Image of bar graph
• (C) Image of pie chart
• (D) Image of a heat map

 

Explanation:

The graphic that would be the clearest and make the most impact on the investors would be (B) Image of bar graph. Bar graphs are used to compare data between different groups or to track changes over time. They are easy to read and interpret, making them an effective way to communicate data to others. In this case, a bar graph would be the best way to show how demand for public parking has grown over the past three years. It would allow investors to see the trend clearly and make informed decisions based on the data presented.