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Portugal Seems Like A Good Market For Matt To Move Into. He’s Looked Into The Legal Requirements Of Trading Records In Portugal And Is Pleased To Find There Aren’t Any. But What Other Financial Or Regulatory Requirements Should He Check?

• (A) Custom duties and tariffs
• (B) Portuguese taxes
• (C) Exchange rates
• (D) National holidays
• (E) Product safety requirements
• (F) Insurance cover

 

Explanation:

Here are the financial or regulatory requirements that Matt should check:

(A) Custom duties and tariffs (B) Portuguese taxes (C) Exchange rates (E) Product safety requirements (F) Insurance cover

Matt should check if there are any custom duties and tariffs that he needs to pay when importing records into Portugal. He should also check what Portuguese taxes he needs to pay, such as value-added tax (VAT). He should be aware of exchange rates and how they may affect his business. Additionally, he should make sure that his products meet any product safety requirements in Portugal. Finally, he should consider getting insurance cover to protect his business.

 

Matt’s Chosen His Market, Now It’s Time To Find New Customers. He Has A Few Ideas, But Not All Of Them Will Reach His Portuguese Audience. Can You Help Him Choose His Best Advertising Ideas?

• (A) Advertise on Portuguese music websites
• (B) Send English emails to current UK customers
• (C) Use search ads driven by translated search terms
• (D) Set up a Portuguese fanpage for his store

 

Explanation:

Here are the best advertising ideas for Matt to reach his Portuguese audience:

(A) Advertise on Portuguese music websites (C) Use search ads driven by translated search terms (D) Set up a Portuguese fanpage for his store

Items A, C and D are the best advertising ideas for Matt to reach his Portuguese audience. Advertising on Portuguese music websites will help him reach people who are interested in music and may be more likely to buy vintage records. Using search ads driven by translated search terms will help him target people who are searching for vintage records in Portugal. Setting up a Portuguese fanpage for his store will help him connect with customers in Portugal and build relationships with them.

 

Matt Needs To Make Sure His Website Is Suitable For His Portuguese Customers. He’s Made A List Of Translation And Localisation Tasks. Which Items On His List Relate To Localisation?

• (A) Adjusting colloquialisms so they make sense in Portuguese
• (B) Adding his UK office’s address to the main site
• (C) Calculating prices of the products in local currency.
• (D) Adjusting humourous product descriptions so they make sense in Portuguese

 

Explanation:

Here are the items on Matt’s list that relate to localisation:

(A) Adjusting colloquialisms so they make sense in Portuguese, (C) Calculating prices of the products in local currency (D) Adjusting humorous product descriptions so they make sense in Portuguese

Items A ,C and D are related to localisation because they involve adapting the content of the website to suit the cultural and linguistic norms of Portuguese customers.

 

Matt Has Found Out There’s A Growing Market For Vintage Records In Portugal. He Now Needs To Identify Insights On His New Audience Using A Variety Of Tools. Can You Help Him Match The Correct Tool With Its Corresponding Insight?

(1) High search traffic on vintage record terms from Portugal

• (A) Google Keyword Planner
• (B) Google Analytics
• (C) Google Market Finder

(2) Low competition on search ads in Portugal

• (A) Google Keyword Planner
• (B) Google Analytics
• (C) Google Market Finder

(3) People in Portugal are looking at his website

• (A) Google Keyword Planner
• (B) Google Analytics
• (C) Google Market Finder

 

Explanation:

Matt needs to identify insights on his new audience in Portugal. To do so, he needs to use a variety of tools and match them with the corresponding information. Here are the correct answers:

1. High search traffic on vintage record terms from Portugal: Google Keyword Planner.
2. Low competition on search ads in Portugal: Google Keyword Planner.
3. People in Portugal are looking at his website: Google Analytics.

 

Matt Runs An Online Vintage Record Store In The UK. He Wants To Expand Into New Markets, But Doesn’t Know Where To Begin. What Tools Can Help Him Choose His New Market?

• (A) Market insight tools
• (B) Search trends by location
• (C) Translation services

 

Explanation:

Matt can use (A) Market insight tools to help him choose his new market. Market insight tools can provide information about consumer behavior, market trends, and other factors that can help Matt identify new markets to expand into.

Search trends by location (B) could also be helpful in identifying new markets. By analyzing search trends in different locations, Matt can identify areas where there is a high demand for vintage records.

Translation services © could be useful if Matt wants to expand into markets where English is not the primary language. However, it wouldn’t necessarily help him identify new markets.

 

Jo Has Noticed That Some Of Her Customers Leave Her Site Without Making A Purchase. She’s Set Up Some Product Retargeting Ads, And Wants To Measure The Performance Of Her Campaign. What Parameters Should She Look At To See If She’s Attracting Potential Customers?

 

• (A) Conversion rates
• (B) Number of people clicking on each ad type
• (C) Comments on her social media profile
• (D) How many pages visitors check before they leave the site

 

Explanation:

Jo should look at (A) Conversion rates to see if she’s attracting potential customers. Conversion rate is the percentage of visitors who take a desired action on a website, such as making a purchase. By measuring the conversion rate of her retargeting ads, Jo can determine how effective they are at attracting potential customers.

Number of people clicking on each ad type (B) could also be helpful in determining the effectiveness of her campaign, but it wouldn’t necessarily indicate whether she’s attracting potential customers.

Comments on her social media profile © wouldn’t necessarily provide an accurate measure of how effective her retargeting ads are at attracting potential customers.

How many pages visitors check before they leave the site (D) could be useful in identifying potential issues with her website, but it wouldn’t necessarily indicate whether she’s attracting potential customers.