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When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to…

• A Outrank lots of larger, more established companies
• B Find more opportunities
• C See more traffic than short tail keywords
• D Perform better on social media

 

Explanation:

When looking to optimize the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to find more opportunities. Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search. By using long-tail keywords in your SEO plan, you can target more specific customer needs and improve your chances of ranking higher in search engine results pages (SERPs).

So the answer to your question is B – Find more opportunities.

 

 

When creating a presentation based on lots of data, what principle should you bear in mind?

• Show all the information available, to give your audience as much context as possible
• Tailor your approach to your audience in order to tell a better story
• Stick to visual graphics only, as everyone will prefer this presentation format over tables and text
• Present all information in the same way because everyone interprets things similarly

 

Explanation:

When creating a presentation based on lots of data, you should tailor your approach to your audience in order to tell a better story. Therefore, option B is the correct answer.

 

 

When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?

• A Choosing what images to put on your website
• B Reserving all the social profiles that you will be using for the business
• C Finding people who will link back to your website
• D Keyword Research

 

Explanation:

When looking to increase the presence of a website, the first activity on the list when putting together your search engine optimization plan would be keyword research. Keyword research is the process of identifying the keywords and phrases that people are using to search for products or services like yours. By doing this, you can optimize your website content and meta tags to include these keywords and phrases which can help improve your website’s visibility in search engine results pages (SERPs).

So the answer to your question is D – Keyword Research.

 

 

Fill the blank: When you link Google Ads with Google Analytics you are able to understand which ________ are driving performance.

• Organic keywords
• Social media ads
• Paid keywords
• Directories

 

Explanation:

When you link Google Ads with Google Analytics you are able to understand which paid keywords are driving performance. Therefore, option C is the correct answer.

 

 

Which of the following is a benefit of Search Engine Marketing (SEM)?

• A Reach out to potential customers actively looking for your product or service
• B Create different types of ad formats to show to potential customers
• C Target people based on their interests and habits
• D SEM is a lot cheaper than any other advertising medium

 

Explanation:

One of the benefits of Search Engine Marketing (SEM) is that it allows you to reach out to potential customers who are actively looking for your product or service. This means that you can target people who are already interested in what you have to offer and are more likely to convert.

So the answer to your question is A – Reach out to potential customers actively looking for your product or service.

 

 

What is the most important thing to consider when optimising a search engine marketing campaign?

• A Increasing the bid for the keywords you are targeting
• B Increasing the relevance of the keywords, ads, and landing page
• C Adding lots of keywords to the campaign to get more traffic
• D Continually changing the ad copy

 

Explanation:

When optimizing a search engine marketing campaign, the most important thing to consider is increasing the relevance of the keywords, ads, and landing page. This means that you should ensure that your keywords are relevant to your ad copy and landing page content. You should also make sure that your ad copy is relevant to your landing page content. By doing this, you can improve your Quality Score which can help you achieve a higher ad position at a lower cost-per-click (CPC).

So the answer to your question is B – Increasing the relevance of the keywords, ads, and landing page.