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Let’s say that you want to put paid advertising dollars behind any post you’ve published that contains the word “excellent”, has an image, and received over 500 Likes. What feature in Hootsuite’s Promote tool would you use to accomplish this?

 

• “Build Your Own” audience
• Post Performance
• Organic Performance Promotion
• Audience Discovery
• Automation Triggers

 

Within Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for:

 

• targeting paid advertisements to the user more accurately.
• feeding data into Hootsuite chatbot for more human-like responses.
• gathering marketing analytics on the user’s behaviour.
• understanding the full context of the most recent exchange, so you can reply appropriately.

 

With the Hootsuite Promote feature, there are two main ways you can pay to promote previously published organic content: (pick two)

 

• Enhanced Cost Per Click
• Automated Boosting
• Recommended Promotions
• Organic Performance Promotion
• Single Post (Manual) Boosting

 

 

The Hootsuite Inbox (pictured below) is meant for:

 

• displaying posts assigned to you, so you can action or re-assign them.
• displaying unassigned comments, so you can assign them to the appropriate person or team.
• getting a quick overview of the private messages your team has had with a user.
• all the options in this list

 

Which Hootsuite feature would you use to draft and schedule a message with two images to Twitter and Facebook?

 

• Composer
• Assignments
• Contests
• Streams
• Impact

 

Let’s say you’re publishing a message with the Hootsuite Composer. The message contains a link to a landing page, and you want to add a UTM parameter to that link to track click-throughs. What feature in the Composer would you use to do this?

 

• Ow.ly shortener
• Message tags
• Link Settings
• Post tracking
• Geo-targeting