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If Klothes for Kats uses Local Catalog ads, their ads can be shown in different views.

Which two statements are true about views that are available in Local Catalog ads? (Choose two.)

 

• Map view, where potential customers can find Klothes for Kats’ brick-and-mortar location.

 

• Product view, where potential customers can see recent purchases made by existing customers.

 

• Product view, where potential customers can see a particular cat dress available from multiple vendors.

 

• Main view, where consumers can quickly see key information about Klothes for Kats.

 

• Main view, where potential customers can find directions to Klothes for Kats.

 

 

What’s one way to make good use of data to accelerate your business and improve profitability?

 

• Create informative spreadsheets for regular meetings.

 

• Create personalized product recommendations.

 

• Send out birthday and holiday gifts to previous customers.

 

• Offer discount vouchers to those who’ve bought from similar stores.

 

Greg owns a company, Keys & Strings, that makes custom pianos. Keys & Strings sells their pianos through their website. Greg would like to increase sales of his brand of pianos.

Why would Greg use a Showcase Shopping ad?

 

• To engage customers at the point in their purchase journey where they’re discovering what to buy and where to buy it.

 

• To engage potential customers who make local intent queries regarding pianos.

 

• To engage customers at the point in their purchase journey when they’ve decided on a specific piano brand and are looking for the best price.

 

• To engage potential customers who make long-tail queries regarding pianos.

 

Lance has been running Local Inventory ads to promote his antique toy shop. He’s considering running additional ad campaigns with Google.

What’s an easy next step Lance can take to expand his brand’s reach?

 

• Use Local Inventory feed data to reach viewers with Local Catalog ads.

 

• Add a second brick-and-mortar location.

 

• Transition to 100% digital marketing by eliminating traditional print materials.

 

• Replace the Local Inventory ads with Local Catalog ads.

 

How does Google Ads help a business organize inventory, letting the business match its advertising goals?

 

• The business can run inventory performance reports weekly to track how many products have sold to specific demographic markets.

 

• The business can organize products based on the products’ retail prices, so they’re delivered only to those searching in specific price ranges.

 

• The business can automatically create a variety of Shopping campaigns by entering the locations of its products and its price-per-click preferences.

 

• The business can browse their product inventory directly in Google Ads and create product groups for the items they want to bid on.

 

Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales.

What should you do first?

 

• Test daily: Test a new website layout and color scheme each day.

 

• Lower price: Consider reducing the price of your product(s) for multiple purchases.

 

• Remove friction: Make sure the checkout process is working and easy to use.

 

• Increase discounts: Attempt to increase unique visits to the website by offering discounts.