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How can running a Local Inventory ad increase your return on investment (ROI)?

 

• By advertising your store’s address and its offerings on the radio.

 

• By sending a follow-up survey via e-mail after a new customer leaves your brick-and-mortar store.

 

• By A/B testing potential new logos and tracking which is most effective.

 

• By bringing online shoppers into your brick-and-mortar store.

 

How has consumer shopping behavior changed in recent years?

 

• People are buying more items but less frequently.

 

• People are buying fewer items more frequently.

 

• People are buying fewer items and less frequently.

 

• People are buying more items and more frequently.

 

Brenda designs bespoke furniture, and just finalized her first Showcase Shopping ad. She wants to show the ad to her family.

How can Brenda find her Showcase Shopping ad?

 

• It will rotate with other ads, so it may be seen randomly in the sidebar after any Google search.

 

• It’s placed for impact, so it will be found in the first- and last-third of a YouTube video about furniture.

 

• It promotes brand awareness, so it will appear at the top of search results after a Google search for “custom ottoman.”

 

• It’s placed for relevancy, so it will appear on a similar business’ website, in the sidebar.

 

A single branch of Simpson Shoes has been operating since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Bert Simpson, is concerned about where potential customers might see the ad.

Where would the Simpson Shoes Local Inventory ad appear?

 

• On a billboard anywhere in North America.

 

• In Google search from a device within 30 miles (48 km) of the Simpson Shoes location.

 

• In a Google search from a device anywhere in North America.

 

• On a billboard within 30 miles (48 km) of the Simpson Shoes location.

 

Wade’s the owner of HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a Local Catalog ad.

What’s an accurate description of Local Catalog ads you could give Wade?

 

• They’re visual, easy-to-browse display ads.

 

• They’re ad campaigns, delivered via storytelling e-mails.

 

• They’re short ads, delivered via SMS.

 

• They’re customer-friendly and information-dense full-color mailers.

 

Isabella owns a bookstore and has been running a Google Shopping campaign for several months. She’d like to identify growth opportunities in her business.

How can the reporting feature in Google Shopping ads help Isabella get the information she needs?

 

• She can monitor and arrange new product groups to find opportunities.

 

• She can filter her product view for granular reporting.

 

• She can use benchmarking data to get market insights.

 

• She can use impression-share data and the Bid Simulator tool.