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Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?

 

• When the bumper ad was skippable.

 

• When consumers viewed a bumper ad three or more times.

 

• When the bumper ad was shown on the right frame.

 

• When the bumper ad showed for 10 seconds.

 

Which marketer would be an ideal client for TrueView for action?

 

• A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions.

 

• A business that wants to ensure brand impact and leverage the power of video by using Target Outranking Share bidding.

 

• A company that uses Target ROAS (return on ad spend) bidding and wants to make sure their ads are both consistent and can’t be skipped.

 

• An advertiser who doesn’t have Google Ads conversion tracking enabled on video campaigns, but still wants the benefits of leveraging the power of video.

 

What constitutes a video engagement conversion in a TrueView for action campaign?

 

• User watches 10 seconds of the ad and converts within three days.

 

• User watches 10 seconds of the ad and converts within seven days.

 

• User watches the entirety of the ad and coverts within 30 days.

 

• User sees an impression of the ad and converts within 24 hours.

 

What are the three key reasons advertisers choose YouTube to help build their brands?

 

• YouTube has the fastest load times on any device, built-in developer tools, and guaranteed conversion costs.
• YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results.
• YouTube has the lowest overall click costs, the widest range of third party tools, and standardized automation.
• YouTube has the largest technical support team, the cheapest ad placements, and an enormous asset library.

 

Which of YouTube’s awareness ad formats uses a skippable in-stream format?

 

• Video masthead

 

• TrueView for reach

 

• Outstream video

 

• Bumper ads

 

Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources.

Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?

 

• Machine learning to scale

 

• Surveys to validate results

 

• Signals to understand audience characteristics

 

• Emails to sign users up