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Myra wants to reach consumers her company already has in their CRM.

Which Intent audience solutions on YouTube should Myra select when building her campaign?

 

• Consumer Direct and New audiences

 

• General Purchase and Return audiences

 

• Customer Match and Similar Audiences

 

• Ideal Candidate and CRM audiences

 

Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?

 

• The follow-up storytelling method
• The tease, amplify, echo method
• The direct-shot storytelling method
• The answer/user/question method

 

Which TrueView ad format is optimized for product awareness?

 

• TrueView for reach

 

• TrueView for action

 

• TrueView in-stream

 

• TrueView discovery

 

Which type of Google Audience Signal reaches consumers on YouTube based on their consumption habits?

 

• Life Events

 

• Consumer Patterns

 

• Custom Affinity audiences

 

• In-Market audiences

 

Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket.

Which YouTube audience solution should Brandon recommend?

 

• Demographics audiences

 

• Branded Lift audiences

 

• Custom Event audiences

 

• Customer Match audiences

 

Which one of Google’s data-driven tools is part of Google Analytics Solutions?

 

• Google Trends
• Google Video 360
• Think with Google
• Google Surveys